A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during m

admin2021-10-14  54

问题     A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during months of COVID-19 lockdowns. As retailers reopen around the world, they have to work out how to get rid of it. Real estate company Knight Frank said it had handled inquiries for excess stock for over 6 million square feet (557,500 square meters) of short-term let warehouse space in Britain since the pandemic took hold there in March.
    Yet storage is only a realistic option for evergreen "basics" that are not tied to one particular year and could be sold at a later date should consumer demand bounce back—items like underwear, t-shirts, chinos and classic sneaker styles. Apparel chains including British high-street retailer Next and German sportswear brand Adidas said they had stashed away unsold basics, with the aim to offer them to shoppers next year instead.
    But stowing away piles of inventory is risky. "This is not like wine that gets better with age," said Emanuel Chirico, chief executive of PVH Corp, which owns Calvin Klein and Tommy Hilfiger, on a recent call. In the United States, clothing sales fell 89% in April from the same month in 2019, while in Britain clothing sales sank by 50% compared with an already-squeezed March. Retailers hope that easing of lockdown measures will see shoppers return to stores, eager to unleash restrained demand. But there is no guarantee that sales will rebound any time soon.
    Many stores are likely to pursue a combination of holding sales as well selling stock to off-price retailers. The mix will depend on consumer appetite, how much merchandise stores have to shift and how fast they must free up space for new collections. In-store discounts are usually a better option as dumping inventory in bulk to off-price players returns just pennies on the dollar for the retailers.
    Off-price retail group TJX, which started opening its TJ Maxx and Marshalls stores this month, said in May there was "incredible availability" of stock on the market. UK-based Parker Lane Group, which helps companies manage excess stock and advises on selling off-price, is processing at least double its usual volume of up to 1.5 million items of apparel per month, founder Raffy Kassardjian said.
    " Some of our customers are waiting for retail to open up to gauge their performance before they make a commitment on how much stock they want to write off," he said, referring to both selling at discount in-store and offloading to off-price. "We’re going to see the most insane sales," said Melissa McAvoy, founder of events company Luxury Experience & Co, who lives in the celebrity-studded Los Angeles suburb of Calabasas.
It can be learned from the second paragraph that "basics" _________.

选项 A、can always be sold out in the next year
B、are ideally to be kept as storage
C、are popular with consumers
D、can sometimes solve the problem of stock

答案D

解析 推断题。根据题干关键词basics可定位至第二段第一句“Yet storage is only are a realistic option for evergreen ‘basics’”,即“对于常青‘基本款’来说,储存只是一个现实的选择”,而选项[B]说的是“适合作为库存”,和原文不符,排除。选项[A]和选项[C]在原文都没有提及,属于无中生有,均排除。第一句后半部分提到“could be sold at a later date should consumer demand bounce back”。由此推断出基础款可以在消费者需求反弹后再出售,即“有时能够解决库存问题”,故选项[D]为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/bDpRFFFM
0

最新回复(0)