首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-01-09
51
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise, 【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______ the better proposition, but the experiment shows the supposedly clever students viewed them as 【C12】______ .
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______ to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______ .
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______ . Sending everyone back to school for maths seems out of the question. 【C19】______ more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C18】
选项
A、persuaded
B、distracted
C、foxed
D、impressed
答案
C
解析
句中Even表让步,说明即使是受过良好教育的购物者也不容易算清折扣和赠品哪个更优惠,因此空格处选“消极”意义的词,C项fox作动词时,指“欺骗”,符合语义。
转载请注明原文地址:https://jikaoti.com/ti/apT7FFFM
0
考研英语一
相关试题推荐
Bythetimemostpeoplerealizedthatwhaleswerenotoversizefishbutwarm-bloodedmammalswithlargebrains,sophisticatedso
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Intheprevailingparadigmwehavebeenconditionedtobelievethatpowerisascarcecommodity)itcomesasaby-productofhavi
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
Athleteswhocheatbyinjectingthemselveswithstoredsuppliesoftheirownbloodmightsoonbecaughtout.Arevealingtrailo
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
随机试题
可转位铣刀属于__________刀具。
循环冷却水如何防止结垢?
下列选项中,强调外因在事物发展中起着重要作用的是()。
A、IgGB、IgMC、IgED、SIgAE、IgD局部抗感染的免疫球蛋白是
《突发公共卫生事件应急条例》第二十条规定,突发事件监测机构、医疗卫生机构和有关单位发现有本条例第十九条规定情形之一的,应当向所在地县级人民政府卫生行政主管部门报告的时限是
1980年开始对250名心绞痛病人进行随访,至1985年底,获得其中200名病人的随访资料。在这200名病人中26%死亡,20%病情加重,54%病情无变化。研究者据此认为心绞痛病人5年生存率为74%。该结论
电算化会计核算流程中的记账特点包括()。
“文化霸权”最先是由()提出的。
Aninternetisacombinationofnetworksconnectedby(71).Whenadatagramgoesfromasourcetoa(72),itwillprobablypas
UNIFACE是关键性业务应用开发平台和运行环境,采用构件式的开发,构件分为4个层次,由低至高依次为()。
最新回复
(
0
)