首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2013-01-18
46
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate peoples’ preferences," says Kosslyn, "just to speak to their actual desires. "The group’s findings, though still preliminary, could radically change how firms develop and market new products.
The Harvard group use position emission topography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later."
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
The last sentence of this passage implies that ______.
选项
A、If the experiments’ results can be applied to the practice, the customers will be very likely to buy things according to the ads.
B、If the Harvard group can succeed in finishing the research, they will use it in attracting more and more and more and more consumers into the market.
C、The financial supporting corporations such as Coca Cola, General Motors can employ the experiments in their own marketing.
D、The consumers may discover that those ads will always annoy them by jingling out of their heads and cause them headaches.
答案
A
解析
最后一句话的大意是:如果此项研究成功的话,那么消费者将更难抵御广告的影响。
转载请注明原文地址:https://jikaoti.com/ti/aS8YFFFM
0
考博英语
相关试题推荐
Religionconsistsofconsciousideas,hopes,enthusiasms,andobjectsofworship;itoperatesbygraceandflourishesbyprayer.
Horsebackriding______boththeskillofhandlingahorseandthemasteryofdiverseridingstyles.
SciencewriterTomStandagedrawsaptparallelsbetweenthetelegraphandthegemoflate20th-centurytechnology,theInternet.
InthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecentl
Televisionisoneoftoday’smostpowerfulandwidespreadmeansofmasscommunication.Itdirectlyinfluencesourlivesonboth
OneofFreud’sgreat______intothehumanpersonalitywasthediscoveryofhowitisinfluencedbyunconsciousprocesses.
Inthe_____chapters,theprofessorhastracedtheredefinitionofBritain’sglobalpositioninrecentdecades.
Hewasbusywritingtheessayallthemorning,only_____occasionallytohaveacupoftea.
Therehasbeenalotofhand-wringingoverthedeathofElizabethSteinberg.Withoutblaminganyoneinparticular,neighbors,fr
InGermany,incontrastwithFrance,friendshipismuchmoreclearlyamatteroffeeling.Adolescents,boysandgirls,fromdeeply
随机试题
四年级一班选班长,每人投票从甲、乙、丙三个候选人中选一人,已知全班共52人,并且在计票过程中的某一时刻,甲得到17票,乙得到16票,丙得到11票。如果得票最多的候选人将成为班长。甲最少再得多少票就能够保证当选?()
假设:A为侨居我国B市的甲国公民,生前定居中国B市,于1988年死亡,遗有大量动产。A无配偶、子女,亦未留有遗嘱,后A侨居乙国的姐姐主张继承权,并提供相关文件。要解决遗产问题,首先解决的先决问题是什么?
华支睾吸虫感染方式是
下列哪种疾病不属于颅脑CT平扫的适应证
A、情志抑郁B、惊恐C、悲伤D、大喜E、思虑过度与癫证发生密切相关的病因是
对多粘菌素类没有下列哪种情况
简述债务承担的条件。
投资者要求经纪商按限定的价格或更有利的价格买卖证券的委托称为()。
国务院总理李克强2013年11月13日主持召开国务院常务会议,部署深入贯彻党的十八届三中全会精神,要求进一步抓好今年年度改革任务落实,全面深化改革,使经济社会发展()。
设随机变量X~F(n,n),记p1=P{X≥1),p2=P{X≤1),则()
最新回复
(
0
)