2. 外语
  3. Although one might not think so from some of the criticism of it, advertising【B1】______ the kind of society in the United Kingdo

Although one might not think so from some of the criticism of it, advertising【B1】______ the kind of society in the United Kingdo

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问题     Although one might not think so from some of the criticism of it, advertising【B1】______ the kind of society in the United Kingdom, and a very【B2】______ proportion of the world at large. Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising helps a great deal to【B3】______ a rising standard of living. In talking about advertising, one should not think only【B4】______a commercial on television, or an advertisement in the newspapers. After all, the roots of advertising are to be found in the market place. For many years it was thought that it was enough to produce goods and【B5】______ services. It is only more recently that it has become increasingly understood that the production of goods is a waste of【B6】______unless those goods can be sold at a fair price. In the competitive society in which we live, it is necessary that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in【B7】______ markets. Approximately 2% of the UK gross national product is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to 【B8】______the interest of the potential customer, but if the article when purchased does not【B9】______the standards that the advertising suggests that it will, it is【B10】______unlikely that the article will sell well.  
【B1】
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答案is essential to
解析 根据空格所在位置可知，空格处应填入动词(词组)作从句的谓语。结合录音可填入is essential to，意为“是必要的”。
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