首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
admin
2013-02-04
28
问题
Advertisements
An intelligent person will not allow himself to be influenced
by advertisements. Instead, he will try to get to know about the
【1】______ regulating them. Secondly, he will try 【1】______
to make sure whether he can believe in advertisements.
Honest advertisements can be extremely useful because they
save a lot of time and【2】______ by putting sellers in touch 【2】______
with buyers in a quick and simple way.
The dishonest advertiser hopes to sell his goods quickly
to make a large profit before【3】______ begin. 【3】______
There are also semi-dishonest advertisers who make
【4】______ for their products which they know perfectly well 【4】______
to be incapable of【5】______ 【5】______
With no advertising,【6】______ would be sold, so 【6】______
the cost of each article would be higher. The more you advertise,
the more【7】______ you can afford to sell your products. 【7】______
As advertisers become more and more expert at their work,
they appeal to all【8】______ to increase sales: greed, 【8】______
【9】______ , love of a bargain, fear of the disapproval of other 【9】______
people, etc.
However, more and more customers are also becoming
suspicious of and【10】______ to high-powered advertising. 【10】______
This is producing a deliberately modest type of advertisement. Please move on to Section B.
【1】
When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that’s good. I’d like to have one of those"? Or do you say, "What lies are they telling this time? It can’t be very good or they wouldn’t have to advertise it so cleverly?" Both types of people exist: the first are optimists; the second pessimists and realists. Then, how should one deal with advertisements?
An intelligent person will try to get as much help as he can from advertisements without allowing himself to be influenced against his own interests by them. To do this, he will find out something about the laws regulating advertising in the country in which he lives. Secondly, he will try to learn, from experience and from books, what one can believe in advertisements. When an article claims to be "the best in the world", or to offer "the best value for money in the country", is there any way of proving, or disproving, these claims? If there is not, they can simply be ignored.
Advertising can be extremely useful if they are honest. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same. They save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. The dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customers’ reactions begin. He knows that no customers will buy from him a second time, that none will recommend his products to their friends. But there are also semi-dishonest advertisers who make claims for their products which they know perfectly well to be incapable of verification.
If there was no advertising, fewer goods would be sold, so the cost of each article would be higher. The more you advertise, the more cheaply you can afford to sell your products. Advertising also encourages makers to improve their goods continually. As advertisers become more and more expert at their work, they appeal to all the human emotions in the effort to increase sales: greed, jealousy, love of a bargain, fear of the disapproval of other people, fear of ill health, the desire to catch a husband, the desire to show off, and many others. But more and more customers are also becoming suspicious of and resistant to high-powered advertising. This is producing, in highly sophisticated countries, a deliberately modest type of advertisements that is intended to disarm the suspicions of sophisticates by giving an impression of absolute sincerity, or even of deliberate understatement.
选项
答案
laws
解析
本空格后的单词regulating对答题有提示。
转载请注明原文地址:https://jikaoti.com/ti/YRUYFFFM
0
专业英语八级
相关试题推荐
WhichofthefollowingisNOTafreemorpheme?
Cancunmeans"snakepit"inthelocalMayanlanguage,anditliveduptoitsnameasthehostofanimportantWorldTradeOrganiz
Duringthefirst70yearsofthe20thcentury,inequalitydeclinedandAmericansprosperedtogether.Overthelast30years,by
Whichofthefollowingistrue?
A、IsraelisoptimisticaboutU.S.-sponsoredpeacetalks.B、TheUNSecurityCouncildidnotagreeonapresidentialstatementco
Itdoesn’tcomeasasurprisetoyoutorealizethatitmakesnodifferencewhatyoureadorstudyifyoucan’trememberso.You
WhichofthefollowingstatementsisINCORRECTaboutinterlanguage?
DiversresumedrescueoperationsonThursdayabroadthestricken1.______cruiselinerCostaConcordiaasitscaptainwasaccuse
WhichofthefollowingisNOTwrittenbyJohnGalsworthy?
Usually,therearetworeasonstopursuescientificknowledge:forthesakeoftheknowledgeitself,andforthepracticalu
随机试题
A.销毁B.化制C.高温处理后食用D.盐腌处理后食用E.适于食用被结核分支杆菌污染的牛乳应()。
腭裂手术时在腭部黏骨膜下注射含肾上腺素的麻醉药或生理盐水的主要目的是
放纵走私罪
在证券经纪业务中,证券经纪商客户的保密资料包括()。Ⅰ.客户开户的基本情况Ⅱ.客户委托的有关事项Ⅲ.客户股东账户扣的库存证券种类和数量Ⅳ.客户资金账户中的资金余额
贷款合同的主要内容不包括()。
下列关于注册会计师在信息化环境下面临的挑战的说法中,错误的是()。
导游员即时推销旅游新景点的技巧有()。
下列各句中,所用的修辞方法与句后括号内所标注的不符的一项是()。
日本語を学んでいるのだから、一度は()日本へ行ってみたい。
TheEuropeanUnionrevealedonJanuary23rdhowitplanstosavetheworld.Amammothclimate-changeplanspellsoutindetailh
最新回复
(
0
)