首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2015-01-31
22
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green" Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
Which of the following state takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
短文指出According to the state’s court.“California seeks…with minimalenvironmental attributes.”.随后Texas,Massachusetts,Minnesota,Tennessee,Connecticut,and Washington也争相效仿。所以可知California takes the lead in…environmentalattributes.故选项C正确。
转载请注明原文地址:https://jikaoti.com/ti/YQ4FFFFM
0
大学英语四级
相关试题推荐
Americanshavelongpridedthemselvesasbeingpartofanoptimisticsociety.ButanewresearchdescribesAmericansaspessimis
A、Toguaranteethestudents’safetyontheroads.B、Tohelptheparentssavemoney.C、Tosavetimefortheparentsandstudents.
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskiprightpastnewspaperads,neverclickonadsonlinea
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youskiprightpastnewspaperads,neverclickonadsonlinea
ItAin’tEasyBeingGreenGreenstoriesofhotelsA)Overthesummer,IstayedatfourhotelsintheUnitedStates.Theywereal
There’sNoPlaceLikeHomeA)Onalmostanynightoftheweek,Churchill’sRestaurantishopping.The10-year-oldhotspotinRoc
Whileitseemsprettyobviousthatgratitudeisapositiveemotion,psychologistsfordecadesrarelydelved(探究)intothescience
A、Thewomanshouldlearnfromthoseexcellentones.B、Thewomanholdsanimportantpositioninthecompany.C、Thewomanneedn’t
FreeSchoolMealsA)MillionsofAmericanschoolchildrenarereceivingfreeorlow-costmealsforthefirsttimeastheirparents
A、Shewasanexcellentstudentatcollege.B、Sheworksintheentertainmentbusiness.C、Sheisfondoftellingstoriesinhersp
随机试题
“编辑”与“博士”这两个概念之间是()。
患者男,30岁。因反复中上腹疼痛11年,头晕、乏力、心悸、柏油样便3天来诊。急诊胃镜检查示十二指肠球后溃疡,伴活动性出血。检测WBC11.2×109/I,,RBC2.8×1012/L,Hb63g/L,PLT110×109/L,网织红细胞0.02。若应用
Ⅰ级高血压是答案ABCDE正常高限是答案ABCDE
下列车辆,属于车辆购置税征税范围的有()。
新兴产业的早期的进人障碍通常不是品牌知名度、规模经济、资金需求等问题,而更多的是来自于()。
关于陕西之最,下列说法正确的有()。
TheGermanportofHamburghasbeenofferedMYM15,500tochangeitsnameto"Veggieburg"byanimalrightsactivistswhoareun
下面这段文字中有三个空格,选出填入空格的标点依次正确的一项:鲁迅先生连忙掉转话头,亲切地问()“你真个姓唐吗?”“真个姓唐”我说()“哦,哦,”他看定我,似乎十分高兴()“我也姓过一回唐的。”
“三个代表”重要思想警示和告诫全党:我们党最大的政治优势是_______,执政后最大的危险是_______,最容易犯的错误是______、_______,最容易失去民心的行为是搞所谓“______”以至腐败堕落。
设工程文件包含两个窗体文件Forml.frm、Form2.frm及一个标准模块文件Modulel.bas。两个窗体上分别只有一个名称为Commandl的命令按钮。Forml的代码如下:PublicXAsIntegerPrivate
最新回复
(
0
)