首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista
It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista
admin
2017-12-19
21
问题
It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right distance from Seoul, that could accommodate a 624,000-square-foot store—that is to say, one more than three times the size of the average Wal-Mart Supercenter. It took more time to solve certain mysteries, like how big to make the store’ s children’ s section in a country where kids are often given ample space in the family living quarters. It took more time to figure out how to showcase kitchens that incorporate kimchi refrigerators, a uniquely Korean appliance— and even more time to untangle nuances of the market, like the South Korean’ s preference for metal chopsticks. In all, it took about six years for Ikea to unveil its inaugural store in South Korea, in Gwangmyeong, starting from the first scouting trip.
The lag was typically Ikean. But six years? "The more global, the more complex it gets," replies Mikael Palmquist, the regional manager of retail for Asia Pacific. "We need to get these things right or we will never be taken seriously."
Today the Gwangmyeong store, which is the company’s largest in the world by shopping area, is on track to become one of Ikea ’s top-performing outlets for 2015.
The success is hardly
a fluke
. Ikea, it seems, is a genius at selling Ikea—flat packing, transporting, and reassembling its quirky Swedish styling all across the planet. The furniture and furnishings brand is in more countries than Wal-Mart and Carrefour. China, where Ikea has eight of its 10 biggest stores, is the company’ s fastest-growing market. An outlet in Morocco is coming soon, and there are hints that Brazil may not be far off. Meanwhile, Ikea is going meatballs out in India, where it plans to invest about $2 billion over a decade to open 10 stores.
Getting it right in emerging markets like China and India, where Ikea is well-positioned to capitalize on a growing middle class, is a key factor in its goal of hitting €50 billion in sales by 2020. That’s up from ¢28.7 billion in its fiscal 2014 and almost double its 2005 sales level. Today the Ikea Group has 318 stores, not including the brand’ s some four dozen franchised locations; it’ s aiming for around 500 by 2020.
According to the text, Ikea is a genius at all of the following EXCEPT______.
选项
A、selling its furniture
B、selling its furnishings
C、reassembling Swedish style
D、expanding outlets
答案
D
解析
细节题。根据题干定位到第四段。原文为Ikea,it seems,is a genius at selling Ikea一 flat packing,transporting,and reassembling its quirky Swedish styling all across the planet. 排除C项。下文The furniture and furnishings brand is in more countries排除A、B两项。 因此选D项。扩张分店并不是宜家营销天才的表现,原文没有提到这一点。
转载请注明原文地址:https://jikaoti.com/ti/YJX7FFFM
0
考研英语一
相关试题推荐
【F1】Americansnolongerexpectpublicfigures,whetherinspeechorinwriting,tocommandtheEnglishlanguagewithskillandg
Directions:Writeanessaybasedonthefollowingchartonpeople’sperceptionofshoppingwebsites.Inyourwriting,yoush
Ittooksometimetofigureoutjusttherightshoppingcomplex,offjusttherighthighwayinterchangeandjusttherightdista
Ittooksometimetofigureoutjusttherightshoppingcomplex,offjusttherighthighwayinterchangeandjusttherightdista
In2016,manyshoppersoptedtoavoidthefreneticcrowdsanddotheirholidayshoppingfromthecomfortoftheircomputer.But
In2016,manyshoppersoptedtoavoidthefreneticcrowdsanddotheirholidayshoppingfromthecomfortoftheircomputer.But
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
KellySortinohadatoughtimerecallingwhatshe’daccomplishedattheendofeachbusyworkday.Herjobasheadoftheupper
随机试题
下列哪种急性中毒患者宜行洗胃治疗?
张女士,45岁,发现乳房外上象限有一直径4cm大小的肿块,质硬,表面高低不平,活动度小,乳头回缩,同侧腋窝淋巴结可触及两个小肿块,此为
既能利尿通淋,又治湿热痹痛的药物是
电路如下图所示,D为理想二极管,ui=6sinωt(V),则输出电压的最大值U0m。为()V。
可能造成人员伤害、疾病、财产损失、作业环境破坏或其他损失的根源或状态称为()。
根据《政府采购法》规定,政府采购资金的支付方式有()。
中介机构对被划转企业划转基准日的财务报告出具否定意见、无法表示意见或保留意见的审计报告的,不得实施无偿划转。()
智力激励法:又称集思广益法、头脑风暴法。以小组讨论会形式产生创造性设想的一种集体创造方法。根据上述定义,下列属于智力激励法的是()。
Notsolongago,itwasthestuffofnightmares:youpickupthelandlinetelephoneandthere’snodialingtone.Nothing.Theph
Theteacher,aswellasallhisstudents,______bythedancer’sperformance.
最新回复
(
0
)