You will hear five short recordings. For each recording, decide which item in the plan is given more attention to. Write

Thirteen
With many new restaurants and homestay hotels popping up, Maple inn planned to increase off-season use first by letting the property be used for other purposes, such as anniversary ceremonies, various parties and gatherings, wedding receptions, etc.
To stay above 70% off-season occupancy rate was a headache. They turned to an advertisement agency to help the inn increase its exposure on the Internet, The outcome was beyond description, and even the booking rate rose by 12%.
In addition, a family-styled service to its customers generated a satisfaction rate above 90%.
Fourteen
Vicky & Jessie’s gift store aims to develop into premier gift retail store in the neighbourhood. The following is the three-year start-up objective: First, we intend to pay off any loans or equity investments by the end of Year One and try to build a customer base of 200.
And then in Year Two some tailor-made sales campaign will be launched to offer seasonal promotions or discounts to attract customers, which is crucial to the survival of our merchandise and our store.
Last but not the least, it is the important following-up with a target of improving customer services to cultivate loyalty among existing and potential customers.
Fifteen
Here are the objectives of the first three-year operation for Prompt Cleaner, whose mission is to provide a convenient, timely and high-quality cleaning service for customers in a friendly, personalized and professional manner.
First of all, measuring up to customer’s expectations will be a core value to our venture, and the first year’s whole work and sales strategy will be based on the theme. Secondly, with two years’ progressive efforts, attempt will be made to obtain a 40% market share by the end of the second year. Thirdly, we will move on to pay more attention to producing net profits.
Sixteen
The mission of Parker’s Fun is to provide a top-notch service for children aging three to six and their parents who play with our indoor entertainment facility.
The thing most concerned by parents is whether the playground is a safe, funny and interaction-oriented place. That’s also the first thing we want to make clear by presenting classes to participants to convince them that the facility is secure enough to help children grow physically, emotionally and mentally. Next, creating a strong community ties and getting involvement with the local people is the goal of our work. When everything falls into place, market share is the job: after all profit is the real interest to our company.
Seventeen
Joe Wilson’s Consultancy is dedicated to providing a professional, comprehensive and feasible marketing consulting service for Chainstores Group.
Brief plan of the first three-yeaf goal is explained as follows: 1. Reposition the target market and bring fresh thoughts to the advertisement of the new product: 2. Establish a long-term relationship with your clients and suppliers to generate repeat orders, and meanwhile work to satisfy and even exceed your customers’ expectations with your products and services: 3. Achieve your sales target of ￡ 30 millions by the end of Year Three. But do not forget well begun is half done.