首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
admin
2010-01-31
43
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1—-12, complete the notes, using up to three words or a number.
•You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
AN IMPERSONAL COMPANY
解析
转载请注明原文地址:https://jikaoti.com/ti/WnYsFFFM
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthemainreasonforthegrowthinforestry?
Whatdoesthemansayabouthisbusiness?
Wheredoesthisconversationtakeplace?
Whenwasthetrainingoriginallyscheduled?
Whenwasthetrainingoriginallyscheduled?
Whenistheflushingscheduledtobecompleted?
Whyisthecompanylayingsomanypeopleoff?
A、 B、 C、 D、 B图画显示人们坐在演讲场(Peoplearesittinginthelectureroom.)的场景,故而描述人们参加演讲会的(B)选项是正确答案。(A)若忽略leavin
Whereisthemanwaitingforhisinterview?
•Youwillhearadiscussionbetweentwoseniormanagers,JohnandDeborah,aboutanassistantmanager,Colin,whohasappliedf
随机试题
A.风痰阻络B.胃火炽盛C.胃气虚弱D.胃阴不足口僻可见于
A.蚊B.恙螨C.蜱D.乳鼠E.猪流行性乙型脑炎病毒的主要传播媒介是
患者,男,21岁。呼吸困难,咳嗽,汗出1小时而就诊。查体:端坐呼吸,呼吸急促,口唇微绀,心率114次/分,律不齐,双肺满布哮鸣音。为迅速缓解症状,应立即采取的最佳治法是()
建筑材料采购合同的条款一般限于()阶段。
甲公司欠乙公司20万元,丙为甲公司的代理人。丙与乙约定将于2009年1月l5日偿还。乙公司到期未付款,甲公司据此向法院提起诉讼。此行为在法律上将产生()。
用来衡量工人的生产成绩,核算和平衡企业的生产能力的劳动定额种类是()。
皮格马利翁效应体现了教师的()对学生的影响。
某兴趣组有男女生各5名,他们都准备了表演节目。现在需要选出4名学生各自表演1个节目,这4人中既要有男生、也要有女生,且不能由男生连续表演节目。那么,不同的节目安排有多少种()
如图所示,某计算机的内部数据通路如下:完成如下要求:(1)数据指令STAR1,(R2),其指令的功能是将寄存器R1的内容传送至(R2)中存储的内存地址所代表的存储单元中。请画出指令周期流程图。(2)标出各微操作信号序列。
A、Tobringmorestate-ownedlandintopaidland-usecontract.B、Tobeusedfornon-agriculturalmatters.C、Toincreaselandavai
最新回复
(
0
)