According to the man, what do they have to do soon?

M: We need to come up with a catchy name for our new line of digital cameras that is soon to be released on the market.(50, 51)Do you have any suggestions of what we should do?
W: Well, we could use a professional consuIting company like we have always done in the past, but I think we would have more luck trying something new, like asking the consumers directly.(52)
M: You mean like having a contest? You know, I think you have a good idea there. This way we can get the consumers directly involved, and at the same time it would save us a lot of money.(52)
W: Yes, it’s like killing two birds with one stone. Let’s bring it up at our meeting today.