2. 外语
  3. 1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two childr

1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two childr

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问题 1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two children. However, if advertisers still focused on that segment of the population, they would put themselves out of business. Only about ten percent of American families fit the stereotype, and households with working mothers and singles are on the rise. If advertising is to be successful, it has to identify the potential users of a product and aim its message toward that group.
2 An advertising agency can decide on the best way of reaching potential buyers only if it conducts market research to understand who they are. Are they homemakers or professional people? Are they young or old? Do they live in the city, the country, or the suburbs? Unless the agency obtains detailed data and marketing expertise, the advertising campaign will face failure.
Why does the author say they would put themselves out of business in paragraph 1?
选项 A、To explain what advertisers did in the past
B、to complain about false advertising
C、To identify the main fear of advertisers
D、To show that advertisers have changed what they do
答案D
解析 The author’s purpose is to show that advertisers have changed what they do. The present unreal conditional sentence states an untrue condition, if advertisers still focused on that segment of the population, meaning that advertisers do not still focus on the same population.
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