首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Question and Answer Choice Order This lecture is a part of a series of lectures on survey designing. We tend to talk about
Question and Answer Choice Order This lecture is a part of a series of lectures on survey designing. We tend to talk about
admin
2015-01-09
24
问题
Question and Answer Choice Order
This lecture is a part of a series of lectures on survey designing. We tend to talk
about the ways to determine the question and answer choice order, contributing to a
successful questionnaire.
I . Two Broad Issues
A. How the order can encourage people to complete the survey.
B. How the order could affect the results of the survey.
II . Solutions to the First Issue
A. question order
listing the questions from easy to difficult can build【B1】______【B1】______
grouping together questions on the same topic
leaving difficult or【B2】______questions until near the end【B2】______
B. answer choice order
using the logical or natural order
presenting agree-disagree choices
positive to negative and excellent to poor scales
numeric rating scales:【B3】______should mean more agreeing answers【B3】______
III. Solutions to the Second Issue
A. something【B4】______mentioned【B4】______
solutions: randomize the order of related questions or separating related
questions with unrelated ones
B.【B5】______【B5】______
solutions:
a. use good softwares to list questions in a random order
b. ask a short series of【B6】______at a point【B6】______
c. change the "positive" answer by【B7】______some questions【B7】______
C. answer choice order
solutions:
a. If answer choices have【B8】______, use that order.【B8】______
b. If questions are about【B9】______or recall or with long answer choices, use【B9】______
software to list them in a random order.
IV. Conclusion
—【B10】______: keep the questionnaire as short as possible【B10】______
If a question is not necessary, do not include it.
【B2】
Question and Answer Choice Order
Good morning everyone. Today’s lecture is a very important part of a series of lectures on survey designing, so I’d like to spend some time discussing with you the following topic: How to determine the question and answer choice order.
There are two broad issues to keep in mind when considering question and answer choice order. One is how the question and answer choice order can encourage people to complete your survey. The other issue is how the order of questions or the order of answer choices could affect the results of your survey.
Ideally, the early questions in a survey should be easy and pleasant to answer. These kinds of questions encourage people to continue the survey.(1)In telephone or personal interviews they help build rapport with the interviewer. Grouping together questions on the same topic also makes the questionnaire easier to answer.
(2)Whenever possible leave difficult or sensitive questions until near the end of your survey. Any rapport that has been built up will make it more likely for people to answer these questions. If people quit at that point anyway, at least they will have answered most of your questions.
Answer choice order can make individual questions easier or more difficult to answer. Whenever there is a logical or natural order to answer choices, use it. Always present agree-disagree choices in that order. Presenting them in disagree-agree order will seem odd. For the same reason, positive to negative and excellent to poor scales should be presented in those orders.(3)When using numeric rating scales higher numbers should mean a more positive or more agreeing answer.
Question order can affect the results in two ways.(4)One is that mentioning something, such as an idea, an issue, a brand, in one question can make people think of it while they answer a later question, when they might not have thought of it if it had not been previously mentioned. In some cases you may be able to reduce this problem by randomizing the order of related questions. Separating related questions with unrelated ones can also reduce this problem, though neither technique will eliminate it.
(5)The other way question order can affect results is habituation. This problem applies to a series of questions that all have the same answer choices. It means that some people will usually start giving the same answer, without really considering it, after being asked a series of similar questions. People tend to think more when asked the earlier questions in the series and so give more accurate answers to them.
If you are using telephone, computer direct or Internet interviewing, good software can help with this problem. Software should allow you to present a series of questions in a random order in each interview. This technique will not eliminate habituation, but will ensure that it applies equally to all questions in a series, not just to particular questions near the end of a series.
(6)Another way to reduce this problem is to ask only a short series of similar questions at a particular point in the questionnaire. Then ask one or more different kinds of questions, and then another short series if needed.
(7)A third way to reduce habituation is to change the "positive" answer. This applies mainly to level-of-agreement questions.(7)You can word some statements so that a high level of agreement means satisfaction, for example, "My supervisor gives me positive feedback", and others so that a high level of agreement means dissatisfaction, for example, "My supervisor usually ignores my suggestions". This technique forces the respondent to think more about each question. One negative aspect of this technique is that you may have to modify some of the data after the results are entered, because having the higher levels of agreement always means a positive(or negative)answer makes the analysis much easier. However, the few minutes’ extra work may be a worthwhile price to pay to get more accurate data.
The order in which the answer choices are presented can also affect the answers given. People tend to pick the choices nearest the start of a list when they read the list themselves on paper or a computer screen. People tend to pick the most recent answer when they hear a list of choices read to them.
(8)As mentioned previously, sometimes answer choices have a natural order, for example, Yes, followed by No; or Excellent-Good-Fair-Poor. If so, you should use that order. At other times, questions have answers that are obvious to the person that is answering them, for example, "Which brands of car do you own?". In these cases, the order in which the answer choices are presented is not likely to affect the answers given. However,(9)there are kinds of questions, particularly questions about preference or recall or questions with relatively long answer choices that express an idea or opinion, in which the answer choice order is more likely to affect which choice is picked. If you are using telephone, computer direct, or Web page interviewing, have your software present these kinds of answer choices in a random order.
In addition,(10)one thing you should keep in mind, that is, keep the questionnaire as short as possible. We mentioned this principle before, but it is so important and it is worth repeating. More people will complete a shorter questionnaire, regardless of the interviewing method. If a question is not necessary, do not include it.
All right. Today we talked about the ways to determine the question and answer choice order. I hope that you will find my lecture useful and you can learn something from it. Thank you!
选项
答案
sensitive
解析
转载请注明原文地址:https://jikaoti.com/ti/VhsYFFFM
0
专业英语八级
相关试题推荐
CharacteristicsofAmericanCultureI.PunctualityA.Goingtothetheaterbe(1)_____twentyminutesprior(1)______B.Eate
Manyschool-leaversinwestcountriestakeagapyear,referringtoaperiodoftimeduringwhichhighschoolgraduatestakesa
Whenparentshavetoworkatdaytimeoroutoftown,kidsareusuallylookedafterbytheirgrandparents.Therearecertainlya
IntroductoryLecturetoUniversityStudyInordertoadjustwelltouniversitylife,freshmenusuallyhavetounderstandthe
IntroductoryLecturetoUniversityStudyInordertoadjustwelltouniversitylife,freshmenusuallyhavetounderstandthe
ThechiefdemandofthepeasantsduringthePeasantUprisingof1381was______.
Mostofanimalscommunicatewithoneanothertoagreaterorlesserde-(1)______gree,andthemoresocialaspecies,themore
ThecornerstoneoftheWhiteHousewaslaidOctober13,1792,onasiteselectedbyPresidentGeorgeWashington.Plansfortheh
Mergersandtakeoversmeantheactivitiesthattwoormorebusinessesjointogetherandoperateasoneorganization.Mergersus
说是烘蛋糕,其实,烘焙的是心情。有时,心情发霉,百事无心。坐立难安之际,索性撇下多如蝼蚁的琐事,一头钻进厨房.专心致志地烘蛋糕。烘出一个好蛋糕,绝对不是一加’一等于二那般的直截了当。把各种配料准确无误地称好备妥,像攀爬高峰那般的小心,像校对文稿那
随机试题
典型的谈判议程主要包括哪些内容?
A.天南星科植物B.鸢尾科植物C.兰科植物D.姜科植物E.菊科植物石菖蒲药材来源于
女患者,妊娠7个月,出现胸腹胀满,甚则喘急,烦躁不安。应为
男性,60岁,有肺气肿史,发热、咳嗽1周,痰量多而黏稠,胸片示右上肺大片状阴影,内有多个空腔,水平裂呈向下弧形。最可能的诊断是
规划的基本性质是()。
对重要的程序或数据要经常作备份,以便感染上病毒后能够得到恢复。()
课税对象的数额超过免征额的,只就减除免征额后的剩余部分计征税款。()
外国公司与本国公司的区别,主要在于公司的()不同。
美国行为主义心理学家华生在《行为主义》一书中写道:“给我一打健康的婴儿,一个由我支配的特殊的环境,让我在这个环境里养育他们,我可担保,任意选择一个,不论他父母的才干、倾向、爱好如何,他父母的职业及种族如何,我都可以按照我的意愿把他们训练成为任何一种人物——
IsYourChild’sStomachPainAllinHisHead?Weallknowtherearetimesthatkidsseemtocomplain【C1】______astomachache
最新回复
(
0
)