What are the stores that sell the merchandise called?

Man: I’m new to this job, could you explain some of the terminology?
Woman: That’s what I’m here for. Shoot.
Man: What’s the difference between retail and wholesale?
Woman: Wholesale is to distributors. Retail to consumers.
Man: Distributors? Consumers?
Woman: Distributors are stores that sell our merchandise. Consumers are the people who buy the products.

Man: I’m going to Portland on Thursday. There’s an internet expo on. It’s called WebVisions.
Woman: What is the schedule like?
Man: As soon as I arrive, the keynote speech begins.
Woman: ...and after that?
Man: When the keynote ends, we’ll have two hours to check out the booths.
Woman: Oh, I forgot to tell you. Mr Johson called to tell you there would an important meeting on Friday.
Man: OK.