首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Comparison shopping. B、Consulting the telephone number. C、Asking for product service. D、Asking the place of a product. A本题考查对细
A、Comparison shopping. B、Consulting the telephone number. C、Asking for product service. D、Asking the place of a product. A本题考查对细
admin
2018-05-10
17
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics.[18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Comparison shopping.
B、Consulting the telephone number.
C、Asking for product service.
D、Asking the place of a product.
答案
A
解析
本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping,故A正确。
转载请注明原文地址:https://jikaoti.com/ti/VNRFFFFM
0
大学英语四级
相关试题推荐
Duringthe1992presidentialcampaign,HillaryRodhamClintonobserved,"Ourlivesareamixtureofdifferentroles.Mostofus
SevenWaystoCreateaHappyHouseholdA)Everyfamilyisdifferent,withdifferentpersonalities,customs,andwaysofthin
WorkingtoImprovetheConditionsofEvergladesNationalParkA)WhenmanypeoplethinkofFlorida,imagesofsandycoastlin
TheTelecommunicationsRevolutionA)Atransformationisoccurringthatshouldgreatlyboostlivingstandardsinthedevelopingw
Banksareembarkingonaradicaloverhaul(改革)ofthewaytheypaytheirseniorexecutivesbyconsideringhowtheycanlinktheir
A、Drinks.B、Food.C、Abathingsuit.D、ATent.C女士说:“所以你得自己带泳衣和睡袋。”C正确。表示具体物件的名词选项表明,此题问某个细节(而非全文主旨)。此类题的做题办法是:首先,看四个选项在原文是否提及。若原
A、Inafast-foodrestaurant.B、Atashoppingcenter.C、Atacountyfair.D、Inabakery.C题目询问吃馅饼比赛通常在哪里举行。关键是要听到文章开头所说:“县集市是新英格兰
A、Theyrequestedtotransfertoasaferdepartment.B、Theyquitworktoprotecttheirunbornbabies.C、Theysoughthelpfromuni
A、Sendinawrittenapplicationassoonaspossible.B、Readtheadvertisementagainformoredetails.C、Prepareforaninterview
A、Buildanewcapitalinthenext40years.B、BuildanewcapitaltothewestofCairo.C、Spend45billiondollarsonabuilding
随机试题
A.蠕虫B.原虫滋养体C.线虫卵D.原虫包囊E.血吸虫卵饱和盐水漂浮法适于()的检查。
急性肾小球肾炎起病常在前驱感染后
以原料利用为名,进口不能用作原料的固体废物、液态废物和气态废物的,构成:
单位工程完工验收应具备的条件是()。
下列关于转让定价和转让定价税制的表述中,正确的有()。
以修改其他债务条件进行债务重组时,其主要方式包括()。
-81,-36,-9,0,9,36,()
按字节编址的计算机中,某double型数组A的首地址为2000H,使用变址寻址和循环结构访问数组A,保存数组下标的变址寄存器初值为0,每次循环取一个数组元素,其偏移地址为变址值乘以sizeof(double),取完后变址寄存器内容自动加1。若某次循环所取元
当一个事务执行期间所使用的数据,不能被第二个事务再使用,直到第一个事务结束为止。这个性质称为事务的
A、Flyhometostaywithhisfamily.B、Takesomesummercourses.C、Takeapart-timejob.D、Goonacampingtrip.D对话开头,寒暄过后男士就说假期
最新回复
(
0
)