首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Narrator Listen to part of a lecture in a business class. Now get ready to answer the questions. You may use your notes
Narrator Listen to part of a lecture in a business class. Now get ready to answer the questions. You may use your notes
admin
2013-04-25
60
问题
Narrator
Listen to part of a lecture in a business class.
Now get ready to answer the questions. You may use your notes to help you answer.
Why does the professor say this?
OK, uh let’s um, let’s start. Uh, today we’re gonna talk about marketing. Does marketing create or satisfy needs? As stated in Chapter one, marketing shapes consumers’ needs and wants, they do not create those needs. Needs are basic human requirements that preexists marketers. The hierarchy of needs that exists is physiological including basic food, water, and shelter; safety, that is, selfpreservation; social, that is, love and friendship; personal including status, and self-respect; and self-actualization, that means, personal fulfillment. These needs can be stated, real, unstated, delight, and secret. Needs, wants, and demands are a core foundation for marketing. Marketing is the process of identifying, influencing, and satisfying those needs, on human and society. Marketers do not just respond to consumers’ needs. The basic desire to survive is a need. A specific fulfillment of that need is a want. Demands are wants for specific products or services, with the ability to buy. A skillful marketer understands the needs, influences the wants, and promotes ideas that lead consumers to make unnecessary purchases. The skillful marketer takes the basic need to a higher level that stimulates and generates a need or want that influences and motivates the consumers to satisfy that want. Marketing does not offer one-dimensional products, but multi-dimensional products offerings promoted through a variety of choices and propaganda. However, budgets, needs, and wants help the consumer to make the specific choice. Herein is the marketers’ ability to shape the needs and wants, and then satisfy those needs and wants.
Critics claim that marketers create new products and services for the consuming public, and make them believe they are needs so consumers will buy more and spend money unnecessarily. I believe the notion of creating a new need is false. As stated in chapter one of the text, "needs are basic human requirements." Wants on the other hand, "are shaped by one’s society." It is my belief that marketers are able to research, exactly what the needs are of specific markets, and apply marketing techniques and tools to best fit consumers’ needs.
Consumers already have specific needs and wants, and marketers are just utilizing the Information Age and specific information about target markets so that their products and services are highly demanded. Many tools are available today that marketers can leverage to gather mass quantities of information about specific markets. They then manipulate that information to develop products and services that match exactly what that specific market desires; therefore consumers want more of that commodity. Peter Drucker once stated, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available, is exactly why critics claim consumers are spending unnecessarily.
Another reason I believe the critics who claim, "Marketers shape the needs and wants of consumers," say this because of what consumers have today compared to what they had in the past; increased buying power, greater variety of goods and services, greater amount of information, greater ease in interacting and placing orders, and the ability to compare with other consumers. All of these factors are not because marketers have created new needs and wants, but because they utilize those trends to better meet the needs and wants of consumers. Marketing has become almost entirely consumer driven, which means that marketers select their target market and then create the product or service that is most needed and demanded.
In conclusion, marketing has just become a first-mover business, where the first company that discovers the target market specific needs and wants will develop a product or service to satisfy that market. With the increased buying power that is apparent today and the decrease in brand loyalty, consumers are likely to buy those products and services offered because they are available.
选项
A、To express his uncertainty about the facts.
B、To encourage students to give an answer.
C、To ask a question and then give more details on this topic.
D、To find out whether the students have their own opinions.
答案
C
解析
本题仍属于语用理解题中的功能题,即要求弄清说话者的目的。题目问:教授为什么发问?教授提出市场学创造需求还是满足需求的问题,是为了引出下文,以便更详细地讨论,所以选C。
转载请注明原文地址:https://jikaoti.com/ti/VFlYFFFM
0
托福(TOEFL)
相关试题推荐
Thestudentsayssheis______whensheisstudyingathome.Theadvisersuggests______withanotherstudentafterlectureso
Completethesummarybelow.UseNOMORETHANTHREEWORDSforeachanswer.PROJECTMANAGENTLastweek’sdefinitionofpro
CompletethefollowingnotesusingNOMORETHANTHREEWORDSforeachanswerIfrobbed,youshouldcontactyour【16】orDarling
HowlikelyareThomasandNadiatovisitthefollowingattractions?Writethecorrectletter,A,BorCnexttoquestions6-1
Completethenotesbelow.WriteNOMORETHANTWOWORDSforeachanswer.AgricultureandEnvironment(31)productio
ChooseTWOlettersA-E.WhatTWOdisadvantagesofthequestionnaireformofdatacollectiondothestudentsdiscuss?AThedata
Labeltheplanbelow.WriteNOMORETHANTHREEWORDSforeachanswer.PlanoftheBritishLibrary
Completethenotesbelow.WriteONEWORDAND/ORANUMBERforeachanswer.ThingstodobeforewegoExam
ChooseTWOletters,A-E.WhatTWOthingsdoesJoanneagreetodiscusswithhertutor?AThebestwaystocollaboratewithother
Completethenotesbelow.WriteNOMORETHANTWOWORDSAND/ORANUMBERforeachanswerENVIRONMENTALCHANGEDISCUSSIONInSouthe
随机试题
孕妇,28岁,G3P0,妊娠32周,以往有2次人工流产史。突然阴道流血约200ml。检查:血压14.63/7.98kPa(110/60mmHg),腹软,无压痛。子宫底高度31cm,胎头先露,胎头浮,胎心率136次/分。首先考虑的诊断是
患者,男性,32岁。突发右胸痛,呼吸困难,查体:语音震颤减弱,气管向左侧移位,叩诊右侧为鼓音,该患者查体还可见
猩红热的病因为
消化性溃疡活动时,下列哪种说法是错误的
患者,女,21岁。诉咀嚼无力两年余。口腔检查:下颌第一恒磨牙近远中牙周袋约8mm深,牙齿松动Ⅱ度。口腔卫生尚佳,下前牙牙石(+),松动Ⅱ度,拟诊
下面既不属于农用地利用资料也不属于农用地经济资料的有()。
TD-SCDMA采用TDD模式,并同时采用了()等一系列高新技术。
()是保障教育法正确制定的关键,也是保障教育法正确实施的必要手段,还是保障教育法律关系正常运行的重要途径。
当前火星探测成为天文热点,火星或其他星球是否有生命体也成为科学界研究的新显学。据报道,某国科学家在一块60万年前来到地球的火星陨石上发现了有机生物的痕迹,因为该陨石由二氧化碳化合物构成,该化合物产生于甲烷,而甲烷可以是微生物受到高压和高温作用时产生的。由此
______(通过熬夜工作)thatwemanagedtocompleteourtask.
最新回复
(
0
)