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  3. Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. T

Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. T

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问题     Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. There are, nevertheless, people working in luxurious, state-of-the-art centers designed to stimulate innovation who find that their environment doesn’t make them feel at all creative. And there are those who don’t have a budget, or much space, but who innovate successfully.
    Research shows that the fit between an employee’s values and a company’s values makes a difference to what contribution they make and whether, two years after they join, they’re still at the company. One of the most famous photographs in the story of rock n’roll emphasizes the view. The 1956 picture of singer Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis jamming at a piano in Sun Studios in Memphis tells a hidden story. Sun’s "million-dollar quartet" could have been a quintet. Missing from the picture is Roy Orbison, a greater natural singer than Lewis, Perking or Cash. Sam Phillips, who owned Sun, wanted to revolutionize popular music with songs that fused black and white music, and country and blues. Presley, Cash, Perkins and Lewis instinctively understood Phillips’s ambition and believed in it, While Orbison wasn’t inspired by the goal, and only ever achieved one hit with the Sun label.
    Molecular biologist James Watson, together with Francis Crick, discovered the structure of DNA, the genetic information carrier of all living organisms. When asked how they had cracked the code ahead of an array of highly accomplished rival investigators, they said they succeeded because they were aware that they weren’t the most intelligent of the scientists pursuing the answer. The smartest scientist was called Rosalind Franklin who was so intelligent she rarely sought advice.
    Writing, visualizing and prototyping can stimulate the flow of new ideas. Scores of research papers and historical events prove that even something as simple as writing deepens every individual’s engagement in the project. It is the reason why all those competitions on breakfast cereal packets encouraged us to write in saying, in no more than 10 words: "I like Kellogg’s Corn Flakes because…" The very act of writing makes us more likely to believe it.
    Many theorists believe the ideal boss should lead from behind, taking pride in collective accomplishment and giving credit where it is due. Leaders should encourage everyone to contribute and simultaneously assure all concerned that every recommendation is important to making the right decision and will be given full attention. The frustrating thing about innovation is that there are many approaches, but no magic formula. However, a manager who wants to create a truly innovative culture can make their job a lot easier by recognizing these psychological realities.
James Watson suggests that he and Francis Crick won the race to discover the DNA code because they________.
选项 A、were conscious of their own limitations
B、brought complementary skills to their partnership
C、were determined to outperform their brighter rivals
D、encouraged each other to realize their joint ambition
答案A
解析 本题关键词是James Watson，Francis crick和DNA code，问题是：詹姆斯.沃特森认为他们能成功破解DNA密码的原因是什么?定位第三段。根据第三段第二句，他们说成功的原因在于他们意识到(they were aware)自己并不是众多寻求答案的科学家中最具智慧的人(they weren’t the most intelligent)，选项A的conscious和原文的aware是同义替换，limitations和原文的they weren’t the most intelligent是相同含义，因此选项A为正确选项。选项B的complementary skills、选项C的outperform和选项D的encouraged each other均为无中生有，原文并没有相关信息。第三段：与他人积极合作比聪明绝顶更重要。
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