首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard, The steady
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard, The steady
admin
2012-03-23
20
问题
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard, The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppelganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd. "
Doppelganger is far from the first virtual world to launch. Second Life, There. com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd-he’s actively taking some pages from MySpace’s playbook.
First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual. friends-and helping Doppelganger recruit new users through existing social connections.
Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning. " That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros. upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge-a source of revenues that could supplement product placement.
"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The first paragraph seems to imply that the success of Google can be ascribed to
选项
A、news service.
B、search engine.
C、search advertising.
D、video games.
答案
C
解析
第1段最后一句指出搜索引擎广告这种方法曾帮助( propelled) Google成长为一家价值1150亿美元的巨型公司,由此答案选C。
转载请注明原文地址:https://jikaoti.com/ti/SXjYFFFM
0
专业英语八级
相关试题推荐
ThelargestriverinIrelandis______.
Alargepartofeffectiveleadershipisdependentonsomethingcalled"style".Butstyleisdifficulttoteach,andwhatmakeso
RainmakingScientificrainmakingwasstartedbyVincentJ.Schaeferaftertheyearof【1】.Alucky【2】broughthimtosuccess.
CharlesDickens,author,editorandsocialreformerisknownforthevividpicturehepaintedoflifeinEnglandintheearly19
Anyonewhoopensacurrentaccountatabankheislendingthebankmoney,repaymentofwhichhe【M1】______mayd
AreFamiliesNecessary?Ashumanchildrenareunusually【1】foranunusuallylongtime,it’sobviousthateverysocietymustp
WhichofthefollowingwriterswaseverappointedasPoetLaureate?
Someconsumerresearchersdistinguishbetween"rational"motivesand"emotional"motives.Theyusetheterm"rationality"inthe
Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtodaythat’spartnightclub,panbillboard.Thesteady
为了看日出,我常常早起。那时天还没有大亮,周围非常清静,船上只有机器的响声。天空还是一片浅蓝,颜色很浅。转眼问天边出现了一道红霞,慢慢地在扩大它的范围,加强它的亮光。我知道太阳要从天边升起来了,便目不转眼地望着那里。果然过了一会儿,在那个地方出现了太阳的小
随机试题
Whotalksmore,then,womenormen?Theseeminglycontradictory(矛盾的)evidenceisshownbythedifferencebetweenwhatIcallpubl
阅读郭沫若《炉中煤》一诗,然后回答下列小题。炉中煤——眷念祖国的情绪啊,我年青的女郎!啊,我年青的女郎!我不辜负你的殷勤,我想我的前身你
用男性激素治疗低增生性贫血,出现男性特征亢进的表现有
该患者最有可能的诊断为如作涎腺造影检查,不可能出现的描述是
某房地产经纪机构增设了代办业务的咨询业务,这是该机构在产品组合()上的拓展。
企业合并后,原企业债权债务的转移()。
阅读下列说明,回答以下问题,将解答填入答题纸的对应栏内。【说明】针对省级电子政务信息系统建设项目,信息化主管部门启动了业务系统综合管理平台建设工作。建设任务涉及到网络系统建设、应用系统开发和系统集成工作,平台主要是对现有核心业务系统实施监控、审计、分析
Washington:TheBushadministrationhas【L1】______forthefirsttimethatitmaybewillingto【L2】______amultinationalforcein
CrossCulturalBusinessPresentationsWithinthebusinessenvironment,understandingandcopingwithinterculturaldifferencesb
TOEICistheTestofEnglishforInternationalCommunication.Itmeasuresthe【B1】______ofpeopletocommunicateintheworkplace
最新回复
(
0
)