Which is the attitude of the television industry towards the digital FID TV?

In February of 2009 all television stations in the United States are required to convert to digital transmission. This move will bring an end to traditional analog television that has been the standard for decades. The television industry is optimistic the costly transition will be successful.
    For the past several years, the television industry in the United States has been facing the looming date of February 17, 2009. On that date, less than three years from now, all TV stations are to shut off their analog transmission and hand the licenses for them back to the government.
    There’s all kinds of new content that’s coming on. Consumers are buying new HDTV sets in droves; it’s going to be the biggest new consumer product on the consumer electronics industry shelves by 2009. They are already voting with their wallets by purchasing all kinds of new digital television sets and taking advantage of these new digital offerings.
    The biggest problem has been the cost, especially to stations that serve smaller population areas. A basic conversion from traditional analog to what is called SDTV (Standard Definition Digital Television) costs a station at least $2 million. To go all HDTV with good equipment can push that price tag up to $10 million.
    The impending release of HD DVDs and BlueRay technology will also advance digital HDTV.
    Both these types of technologies will allow consumers to play DVDs in High Definition. Current units can only double the lines of resolution of non-HD DVDs. Along with falling production costs, this will encourage companies to start advertising in HDTV, as they will not want to showcase their products in lower resolution.
    By the time February 17, 2009 arrives, many people will have replaced their traditional TV sets with new sets anyway. With most of the current sets on store shelves having built-in digital decoders, consumers will embrace the new technology.