首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million chi
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million chi
admin
2013-05-19
43
问题
Going online is a favorite pastime for millions of American children. Almost 10 million(14 percent) of America’s 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to give consent to the release of personal information to an advertiser, an even greater problem for children when they are offered incentives for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.
The Internet does present some challenges for advertisers who want to be ethical in their marketing practices. Many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are(like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
选项
A、are using it at an earlier and earlier age
B、are overtaking the adult market due to their spending power
C、are growing at an incredible rate
D、have created a growing advertising market
答案
D
解析
事实细节题。第一段直接指出:“儿童网站的广告对商家是迅速发展的市场。”
转载请注明原文地址:https://jikaoti.com/ti/SJ2FFFFM
0
大学英语四级
相关试题推荐
Ataroundageoffive,everychildhastomakethe【C1】______fromhometoschool.Childrenatthisagehaveanenormousamountto
Withmoreandmoreyoungpeoplegettingintotroublewiththelaw,racialworkersareverybusy.Theyaretryingtokeep【B1】____
A、Hewaswaitinginsidetheircar.B、Hewaswaitingoutsidetheshop.C、Hewastelephoningtotheirpartners.D、Hewaspreparing
Thepolicehave______alltheothersuspects,soonlyonenowremains.
Kathywasauniversitystudent.Likemoststudentsshehadverylittlemoney,butshewantedtobuyacar."IfIcanbuyon
Mosthistorianssaythatthebeginningofthemodemcivilrights【B1】______intheUnitedStateswasDecember1,1955.Thatwast
IntheCaucasus(高加索)regionoftheSovietUnion,nearly50outofevery100,000peoplelivetocelebratetheir100thbirthday,
Pleasecomehereattentomorrowmorning________________________(如果你方便的话).
A、InNewYork.B、Inabank.C、Nearaprison.D、Inthecountryside.D事实题。本文讲述一个善良的司机如何机智地制服越狱犯的故事。本题问的是地点。一听到“Onewinterevening
A、It’sawfullyboring.B、It’sreallyexciting.C、It’sveryexhausting.D、It’squitechallenging.A
随机试题
母亲现在的年龄个位数跟十位数对调再减10岁就是儿子的年龄。再过3年母亲的年龄就是儿子年龄的2倍。则母亲现在的年龄是:
下列各组中两个词都是补充式合成词的一组是()
认定《左传》的作者是左丘明的著名典籍有()。
既能化湿,又能行气的药物有()
在《劳动法》中规定了工会和个人对劳动过程中的监督权利。()依法维护劳动者的合法权益,对用人单位遵守劳动法律、法规的情况进行监督。
心理测量方法在培训和开发中的作用主要体现在()
社会主义市场经济的基本特征是()
将函数展开成x-2的幂级数。
Weoftentendtoassociatesmilingastheresultofapositiveeventormood.Butresearchdemonstratesthattheactofsmiling,
Peoplethinkingabouttheoriginoflanguageforthefirsttimeusuallyarriveattheconclusionthatitdevelopedgraduallyas
最新回复
(
0
)