首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
admin
2017-11-17
29
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
The statistics recorded in the preference tests show _____.
选项
A、Coca-Cola and Pepsi are people’s two most favorite drinks
B、there is not much difference in taste between Coca-Cola and Pepsi
C、few people had trouble telling Coca-Cola from Pepsi
D、people’s tastes differ from one another
答案
B
解析
第4段第2、3句表明可口可乐和百事可乐在味道方面并无多大差异,B与之相符。A、D不是实验数据所表明的事情,故排除;C与原文的意思不相符,也排除。
转载请注明原文地址:https://jikaoti.com/ti/RiUFFFFM
0
大学英语四级
相关试题推荐
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone’sp
Inthe1960s,medicalresearchersThomasHolmesandRichardRahedevelopedachecklistofstressfulevents.Theyappreciatedthe
Inthe1960s,medicalresearchersThomasHolmesandRichardRahedevelopedachecklistofstressfulevents.Theyappreciatedthe
Peoplebecomequiteillogicalwhentheytrytodecidewhatcanbeeatenandwhatcannot.IfyoulivedintheMediterranean,for
TheTelecommunicationsRevolutionA)Atransformationisoccurringthatshouldgreatlyboostlivingstandardsinthedevelopingw
A、Howtopaintsomething.B、WhothepainterGrandWoodwas.C、Whyapaintingispopular.D、Simplefarmers’livinginAmerica.C录
A、Hesufferedanervousbreakdown.B、Hewaswronglydiagnosed.C、Hewasseriouslyinjured.D、Hedevelopedastrangedisease.C细节
Somemarriagesseemtocollapsesosuddenlythatyou’dneedacrystalballtopredicttheirdemise(灭亡).Inother【C1】______,tho
Somemarriagesseemtocollapsesosuddenlythatyou’dneedacrystalballtopredicttheirdemise(灭亡).Inother【C1】______,tho
随机试题
甲市A公司以信件方式向乙市B公司发出承诺通知。A公司于11月5日将信件送达甲市邮局,到达乙市邮局的日期为11月7日,该信送达B公司收发室的日期为11月8日,B公司总经理阅读该信件的日期为11月10日。A公司承诺生效的时间为
心肌抑制因子(MDF):
放疗、化疗后有关骨髓的描述正确的是
鳃裂囊肿穿刺液多为皮样囊肿穿刺物为
既可安神,又可祛痰的药物是()
甲公司预计2015年度持有的以公允价值进行后续计量的资产的公允价值将大幅度下降,为减少公允价值大幅度波动对公司损益的影响,甲公司决定进行如下会计政策变更。(1)2015年1月1日,甲公司将所持有乙公司股票从交易性金融资产重分类为可供出售金融资产,并将其作
根据所给材料处理问题。某期刊为16开本,在版式设计上既讲究原则性又倡导灵活性。某相关专业的大三学生小王到该期刊社实习,找了一篇名为《大数据重塑能源系统,智能管理的有效利用是重点》的文章练习版式设计。该作品的正文主体文字用10.5磅宋体,通栏排。按
教师职业专业化的条件是什么?
查询单价在600元以上的主机板和硬盘的正确命令是
A、Watersports.B、Racinginrivers.C、Storiesaboutwomenswimmers.D、Booksaboutswimming.D题干问的是最近什么流行起来了。短文中提到,人们常常把生命比作水,这可能
最新回复
(
0
)