首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A Brief History of Online Shopping When Amazon.com opened for business 15 years ago, it was nothing more than a few people p
A Brief History of Online Shopping When Amazon.com opened for business 15 years ago, it was nothing more than a few people p
admin
2013-07-11
33
问题
A Brief History of Online Shopping
When Amazon.com opened for business 15 years ago, it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, Wash. Jeff Bezos, Amazon founder and CEO, had left New York City for the Pacific Northwest, using some of his time on the road to write the company’s business plan. Books were packed on a table made out of an extra door they found lying in the new home—a practice the company continues today in spirit by making many of the office’s desks out of doors. Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world, selling everything from trumpets and golf carts to dishwashers and clothes. Despite the economic recession, online retail in the U.S. grew 11% last year, according to a report released this March from Forrester Research. More than 150 million people—about two-thirds of all Internet users in the U.S.—bought something online last year. It’s a staggering leap for an industry used by 27% of the nation’s online population a decade ago.
One of the first known Web purchases took place in 1994. It was a Italian pizza with mushrooms and extra cheese from Pizza Hut, a somewhat appropriate purchase for the early days of the Internet. When Amazon came on the scene not long after, selling books online was a curious idea. After all, why would people buy a textbook online when they could go to a bookstore? But eventually, a revolutionary change in culture and groupthink took place. Buying things online was all about price and selection, says Ellen Davis, a vice president with the National Retail Federation. If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted, the Internet was a solution. The big sellers were "hard goods," those things you didn’t have to touch, feel or smell in order to buy, such as books, computers and other electronics. Now, nothing is off limits. "As the Internet has evolved, it’s become a channel where you can buy anything," Davis says. "You can buy fragrances(香水)—something you would have normally thought you would need to go to a store and actually experience before you decided to buy."
Part of the shift has, to do with the normalizing of giving out personal information online. All it takes is one click of the purchase button before consumers start to feel more comfortable using their credit-card information online, Davis says. Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information, which has given rise to a painless checkout process.
And part of it had to do with making the online experience more like an in-store shopping trip. Many sites geared themselves toward consumers who like to try before they buy. While Web shoppers technically have to buy the item first, sites such as Zappos, which specializes in shoes, and Piperlime, which sells clothes and accessories, offer free shipping on returns. If you buy it, try it and don’t like it, having to return the item is less of a concern. Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods. Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close. Others such as Bed, Bath & Beyond and Buy.com feature product videos that allow shoppers to see, for example, a grill(烤架)cleaner in action. And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell. Beyond its discounts, Overstock.com wins customer loyalty by making online deals with flat-rate shipping of $2.95 on everything from earrings to refrigerators.
Even famously resistant designers and luxury retailers are putting goods online. According to Bain & Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 8% worldwide last year, luxury sales online grew 20%. This September MarcJacobs.com will have more than just videos of models walking on the runway on his website. Jacobs will join others such as Jimmy Choo, Hugo Boss and Donna Karan, all of whom sell, or will soon start selling, products through their websites. The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
All of this online shopping has given rise to a new version of one of America’s favorite holidays. Cyber Monday was coined in 2005 to represent the boom in online sales that comes the Monday after Black Friday—the day after Thanksgiving and the largest shopping day of the year. Though Cyber Monday has never overshadowed Black Friday’s sales, customers are more comfortable doing shopping online than ever. 83% of consumers say they are more confident in making a purchase when they have conducted research online as opposed to speaking to a salesperson in a store.
While retailers were initially terrified of what bad reviews could do to their bottom line, they’ve since witnessed the power of a compliment and embraced the practice. Despite initial fears, says Craig Berman, Amazon’s vice president of global communications, product reviews have only served to increase their customer loyalty. "It helped us build customer trust," he says. "It put us in a special place with customers in that they could come to the site and get honest and comprehensive—and over time, very substantial— firsthand knowledge from other customers." Berman says the company has some reviewers who take online shopping to heart. "There are some customers who are extraordinarily proud of being one of our top reviewers—they take their job really seriously." Some of Amazon’s customers are greedy readers who consider it their duty to review one or two books every single week. While the company may have come a long way from its roots, the company’s original specialty has not been forgotten.
It is Amazon’s tradition to ______.
选项
A、pack and ship books from a garage
B、write business plans during a trip
C、purchase doors from a new home
D、make office’s desks out of doors
答案
D
解析
转载请注明原文地址:https://jikaoti.com/ti/RLoFFFFM
0
大学英语四级
相关试题推荐
A、Becausewomendomuchworkthanmen.B、Becausepeoplethinkwomenweakerthanmen.C、Becausesportiseasierformenthanfor
Therearetwotypesofpeopleintheworld.Althoughtheyhaveequaldegreesofhealthandwealthandtheothercomfortsoflife
A、TheinfluenceofoldpeopleintheU.S.B、CitizensandlifeintheU.S.C、ChangesinAmericanfamilies.D、Theoldpeopleint
FixingaWorldThatFostersObesityEnvironmentforsteringobesityWhyareAmericansgettingfatterandfatter?Thesimplee
Insome【S1】______centers,workaholismissocommonthatpeopledonot【S2】______itunusual.Theyacceptthelifestyleasnormal.
Americanstodayhavedifferenteatinghabitsthantheyhadinthepast.Thereisawide【B1】______offoodavailable.Theyhavea
Americanstodayhavedifferenteatinghabitsthantheyhadinthepast.Thereisawide【B1】______offoodavailable.Theyhavea
Thepretrialconference,intheory,issupposedtodoallofthefollowingEXCEPT______.Whatcanweassumefromthepassage?
Whatis______man’sabilitynowistodesignarobotthatcanrespondindependentlytoachangingworld.
随机试题
关于闭经下列正确的
A.胸部刺痛,固定不移B.胸痛彻背,感寒痛甚C.心痛彻背,背痛彻心,痛剧而无休D.胸闷如窒而痛,肢体沉重E.胸闷隐痛、时作时止
汉代重视吏治,在官吏的考核和奖惩方面,都有法律的严格规定。以下选项中()是规定官吏考核的专门法律。
价值工程侧重于设计阶段开展工作,以提高产品价值为中心。()
河口的基本水文特征有()。
某县农村外出务工人员不断增多,留守儿童和困难家庭普遍存在生活失助、学业失教、安全失保、感情失衡等问题。为了让在外地的父母安心打工,让家庭困难的孩子感受到社会的温暖和亲人般的关爱,该县公安局妇委会组织女民警组成一支扶贫帮困志愿者队伍“警察妈妈”志愿队,“一名
地级以上公安机关劳动教养审批委员会应当在收到本级公安机关法制部门提请审议的劳动教养案件之日起的(),以同级劳动教养管理委员会的名义作出是否劳动教养的决定。
美国最近一次的民意测验结果表明公众以80%对17%反对放松现在的空气污染的法规。而且,没有一个主要公众阶层想放宽环境法。这次投票的结果显示出立法者将通过投票支持更新空气洁净法,可以在不疏远任何有影响力的特殊利益集团的同时对公众意愿做出回应。下面哪条
下列关于服务器技术的描述中,错误的是()。
《超人总动员》是知名动画导演布拉德.伯德加入皮克斯执导的首部作品,故事讲述显赫一时的超人家族,过去参与过不少打击犯罪的英雄事迹,因过度虚耗政府库房支出,超人先生被迫隐姓埋名兼改头换面,化身肥佬保险经纪人,和爱妻、三名子女住在大城市的郊区,过着跟一般正常人同
最新回复
(
0
)