首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the extract below about advertising. •For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
•Read the extract below about advertising. •For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
admin
2010-01-28
21
问题
•Read the extract below about advertising.
•For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
Is More Advertising Needed
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When America’s big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one-third of households, other ways of promoting a brand have (34) more competitive. Moreover, many clients never really embraced continuous advertising: when times get tough, just as they (35) after 2000, one of the first things many companies cut is their ad budget.
Robert Shaw, a visiting professor at the Cranfield School of Management in Britain, runs a forum in (36) a number of big companies try to monitor the "marketing payback" from advertising. The return from traditional media was, he says, "never terribly good". Generally nearly half of ads provide a return (37) their investment. And there can be various reasons why ads influence sales, other (38) their direct effect on consumers. (39) instance, if a producer announces a multi-million dollar ad-campaign, then retailers are often persuaded to increase, deliveries. This can result (40) a "distribution effect" that leads to additional sales.
选项
答案
IN
解析
转载请注明原文地址:https://jikaoti.com/ti/R7MsFFFM
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhattypeofbusinessisViaAmor?
WhattypeofbusinessisArdo?
Whattypeofbusinessdoesthespeakerworkfor?
A、 B、 C、 C问上个月是否达成销售目标的反意疑问句。(A)是重复问句中的单词target、有重复词错误的错误选项:(B)是使用由问句中的sales可能联想到的products、含联想词错误的错误选项。因此对确认上个
Task3CompanySuccessThecompanyyouworkforhasrecentlywonanawardforitsachievementsinexportsales.Youhavebeenas
Iscapitalmarketimportantornot?Why?Canyougiveexplanationaboutit?
Answer回答
QualityControl:theimportancetoacompanyofmonitoringthequalityofitsgoodsandservices
Practisediscussingthistask,andthequestionswhichfollowit,withapartner:STAFFTRAININGREVIEWTheorganisationyouwor
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
下列叙述中正确的是()。
在HLA尽量匹配的情况下,解决器官移植排斥反应的重点是:
A.干姜B.荜茇C.花椒D.小茴香治疗寒疝腹痛,宜选用的药物是
A.神经调节B.抗利尿激素C.醛固酮D.肾的调节E.肌肉调节
下面谱例中,音乐动机的发展手法是()。
我们将管理层次少而管理幅度大的组织机构称为直式结构,它可以密切上下级之间的关系。()
A、 B、 C、 D、 B此题答案为B。遇到有理数与无理数混合构成的题目,考虑将无理数有理化。各项的平方是1,2,3,4。由此可知,前面一个数的平方是0,只有0的平方是0,所以答案是B。
—Doyoulikeahousewithnogarden?—______Butanyhow,it’sbettertohaveonethannone.
Wehave_____tothegovernmentforahomeimprovementloan.
Somepeoplearguethatself-plagiarism(自我剽窃)isimpossiblebydefinitionbecauseplagiarismistheftandpeoplecannotstealfrom
最新回复
(
0
)