2. 外语
  3. Listen to the following passage. Write in English a short summary of around 150 words of what you have heard on the ANSWER SHEET

Listen to the following passage. Write in English a short summary of around 150 words of what you have heard on the ANSWER SHEET

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问题 Listen to the following passage. Write in English a short summary of around 150 words of what you have heard on the ANSWER SHEET. This part of the test carries 30 points. You will hear the passage only once. At the end of the recording, you will have 25 minutes to finish this part.
You may need to scribble a few notes to write your summary.
选项
答案 Loyalty is a lovely, cozy word that conjures up images of 50th wedding anniversaries, deep friendships, faithful pets.., and supermarket cards. Two weeks ago, Nectar, the latest loyalty card jointly owned by Sainsbury’s and BP, was launched in an attempt to persuade customers to stick around and spend more. Like most other people, I have a wallet full of loyalty cards, which I almost never use. Some of them are store cards, which I have forgotten that I own. Others were thrust upon me by chemists and DIY stores since I rarely visit such places, I never have the card with me when I go. Some people are expert card shufflers, making use of the special offers and cashback deals to fly to Las Vegas and back for free. For example, if you wanted maximum Air Miles, you could use your NatWest Visa card to shop at Tesco, therefore getting twice the number of points for a single outing. But it all seems like too much trouble. Whenever I have tried to book Air Miles there has been extra cash to pay, and the whole deal can end up more expensive than just buying a pair of tickets from a low-cost airline on the Internet. Supermarkets have systems which analyze your habits and target you in specific ways to stop you defecting. Your weekly shopping trips provide them with the information they need. They know whether you buy Kleenex every week or choose supermarket-brand toilet paper over the more pricy stuff. Financial services companies, too, love the idea of loyalty, because getting a customer is expensive, but selling something extra to an existing customer is much cheaper. My bank is continually sending me offers of personal loans, mortgages and life insurance which I don’t need and never asked for. So far, this "cross-selling" has met with mediocre success. Customers, however, are extremely wary of committing all their cash and financial obligations to a single organization, and they are rightly concerned about one company holding too much data on them. One of the disgraceful episodes of the last couple of years was the way certain banks and building societies kept existing customers on much higher standard variable mortgage rates than were on offer to new customers. Not much of a reward there for being loyal. No wonder consumers are skeptical about the motives of financial services companies. Over and over again they offer headline-grabbing rates on savings accounts to attract new customers. These tend to have an "introductory bonus rate" which disappears after six months, making the deal much less competitive. Savvy consumers have become clever at moving their money around every couple of months in order to chase the best rate. They have also learned that re-mortgaging can save them hundreds, perhaps thousands of pounds a year. In this case, disloyalty definitely pays. Loyalty is a lovely, cozy word that conjures up images of 50th wedding anniversaries, deep friendships, faithful pets.., and supermarket cards. Two weeks ago, Nectar, the latest loyalty card jointly owned by Sainsbury’s and BP, was launched in an attempt to persuade customers to stick around and spend more. Like most other people, I have a wallet full of loyalty cards, which I almost never use. Some of them are store cards, which I have forgotten that I own. Others were thrust upon me by chemists and DIY stores since I rarely visit such places, I never have the card with me when I go. Some people are expert card shufflers, making use of the special offers and cashback deals to fly to Las Vegas and back for free. For example, if you wanted maximum Air Miles, you could use your NatWest Visa card to shop at Tesco, therefore getting twice the number of points for a single outing. But it all seems like too much trouble. Whenever I have tried to book Air Miles there has been extra cash to pay, and the whole deal can end up more expensive than just buying a pair of tickets from a low-cost airline on the Internet. Supermarkets have systems which analyze your habits and target you in specific ways to stop you defecting. Your weekly shopping trips provide them with the information they need. They know whether you buy Kleenex every week or choose supermarket-brand toilet paper over the more pricy stuff. Financial services companies, too, love the idea of loyalty, because getting a customer is expensive, but selling something extra to an existing customer is much cheaper. My bank is continually sending me offers of personal loans, mortgages and life insurance which I don’t need and never asked for. So far, this "cross-selling" has met with mediocre success. Customers, however, are extremely wary of committing all their cash and financial obligations to a single organization, and they are rightly concerned about one company holding too much data on them. One of the disgraceful episodes of the last couple of years was the way certain banks and building societies kept existing customers on much higher standard variable mortgage rates than were on offer to new customers. Not much of a reward there for being loyal. No wonder consumers are skeptical about the motives of financial services companies. Over and over again they offer headline-grabbing rates on savings’ accounts to attract new customers. These tend to have an "introductory bonus rate" which disappears after six months, making the deal much less competitive. Savvy consumers have become clever at moving their money around every couple of months in order to chase the best rate. They have also learned that re-mortgaging can save them hundreds, perhaps thousands of pounds a year. In this case, disloyalty definitely pays.
解析 一、主干内容表达部分：这部分内容为文章的主干内容，是综述的主要点信息。
    1．The latest loyalty card was launched in an attempt to persuade customers to stick around and spend more．
    [分析] 该句是文章第一段最后一句，点明会员卡的实质，是本文讨论的重点内容，属于重要框架性内容。
    2．Customers，however，are extremely wary of committing all their cash and financial obligations to a single organization，and they are rightly concerned about one company holding too much data on them．
    [分析] 根据信号词however可判断本句为结构性内容，表达讲话者的重要看法或见解，因此是重要的框架性表达。
    3．No wonder consumers are skeptical about the motives of financial services companies．
    [分析] 该句位于段首，是该段的中心内容而且为本文的重要结论之一，因此是重要的框架性内容。
    4．Savvy consumers have become clever at moving their money around every couple of months in order to chase the best rate．
    [分析] 该句位于段首，是该段的中心内容，亦为本文的重要结论之一，因此是重要的框架性内容。
二、支持性细节表达部分：这部分内容为主要点的重要支持性细节，是综述的次要点信息。
    1．Loyalty is a lovely，cozy word that conjures up images of 50th wedding anniversaries，deep friendships，faithful pets．．．and supermarket cards．
    [分析] 本句是全文首句，将内容窄化，逐步提到本文将要讨论的重点内容loyalty card，构成重要的支持性细节。
    2．Like most other people，I have a wallet full of loyalty cards，which I almost never use．    [分析] 本句是段落首句，是全段的中心句。该句以说者自身为例，为文中重要的观点见解提供了有力支持，构成重要的支持性细节。
    3． Some people are expert card shufflers，making use of the special offers and cashback deals to fly to Las Vegas and back for free．
    [分析] 本句位于该段首，是本段中心句。该句介绍了明智的消费者采取的做法，从另一个角度印证会员卡的实质，构成重要的支持性细节。
    4．Supermarkets have Systems which analyze your habits and target you in specific ways to stop you defecting．
    [分析] 本句是该段中心句。以令人信服的例子说明了会员卡的背后意义，为说者论点的提出奠定了坚实基础，构成重要的支持性细节。
    5．Financial services companies，too，love the idea of loyalty，because getting a customer is expensive，but selling something extra to an existing customer is much cheaper．
    [分析] 本句是该段中心句。以典型事例说明了会员卡的好处，有力地支持了说者的观点，构成重要的支持性细节。
    6．so far，this “cross-selling”  has met with mediocre success．
    [分析] 本句位于该段结尾。总结了该段主要内容，并以说者的自身体会，以举例的方式支持说者观点，使综述更具有说服力，构成重要的支持性细节。
    7．Not much of a reward there for being loyal．
    [分析] 本句位于该段结尾。总结了该段主要内容，以具体方式点明了会员卡的实质，使框架性内容具体化，构成重要的支持性细节。
    8．In this case，disloyalty definitely pays．
    [分析] 本句位于该段结尾。言简意赅地总结了该段主要内容，构成重要的支持性细节。
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