首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s superm
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s superm
admin
2019-11-28
30
问题
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3.8m. Now there are five, reaching 7.7m people.
(2) Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
(3) Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say: they also increase loyalty to the brand.
(4) It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7.3% of all people belonging to social class A — handily beating upscale titles such as Country Living and Vogue.
(5) By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
(6) Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates.
The word "handily" (handily beating upscale titles...) in Paragraph Four means______.
选项
A、closely
B、easily
C、practically
D、skillfully
答案
B
解析
本题考查词语的理解。handily是一词多义,在文章中表达“轻而易举”的含义。
转载请注明原文地址:https://jikaoti.com/ti/PPfMFFFM
0
专业英语四级
相关试题推荐
WhatBackpackingBeginnersShouldKnow?1.【T1】______beforebackpackingBreakinnewhikingshoesWear【T2】______toassureaprop
WhatBackpackingBeginnersShouldKnow?1.【T1】______beforebackpackingBreakinnewhikingshoesWear【T2】______toassureaprop
A、Thetransactionscanbedoneanywhereatanytime.B、Someoneelsecanhelpyoudealwithtransactions.C、Thecostofthesales
A、Becausehewantstosmoke.B、Becauseit’sagiftforhisson.C、Becausehecollectslighters.D、Becauseheforgetstotakeit
Britainhasannouncedthatitistocancelabout200millionpounds’worthofdebts【T1】______itbypoorerCommonwealthcountrie
WhichofthefollowingsentencesisgrammaticallyINCORRECT?
CanTeachingGrammarReallyBeFun?【T1】______amongaverageteachers【T1】______■Teachinggrammarisboring■Grammarcanbeta
(1)RemembertheStoneAgedaysofresearchbackinelementaryschoolandmiddleschool?Wewouldspendcountlesshoursdigesting
TheLinguisticGiftofBabiesⅠ.CriticalageDeclineofbabies’languagelearningabilityoccursattheageof【T1】______.
Thenewspaperreporters_______thatthemanwasmurderedbuttheyhavegivennoproof.
随机试题
何谓艺术信息?
A、翼内肌炎B、关节囊炎C、关节盘破裂D、可复性关节盘前移位E、关节强直属于颞下颌关节功能紊乱病中的咀嚼肌紊乱的是
A.抗Sm抗体B.抗SSA抗体C.抗dsDNA抗体D.抗核抗体(ANA)E.抗RNA抗体系统性红斑狼疮患者特异性最高的抗体是
A.弛张热B.间歇热C.稽留热D.波状热E.回归热疟疾常见的热型为()
某公司从租赁公司融资租入一台设备,价格为400万元,租期为8年,租赁期满时预计净残值15万元归租赁公司所有,假设年利率为7%,租赁手续费为每年3%,每年末等额支付租金,则每年租金为()万元。
撤销权是一种债的保全措施,其行使时效为自债权人知道或应当知道撤销事由之日起5年。( )
《物业管理条例》创设的物业管理基本制度包括()。
我国之所以能够采取赎买方式对资本主义工商业进行和平改造,其原因在于
(91年)设
爱情告白
最新回复
(
0
)