首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-11-27
26
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies made false claims and exploited themovement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://jikaoti.com/ti/OR9FFFFM
0
大学英语四级
相关试题推荐
FreeSchoolMealsMillionsofAmericanschoolchildrenarereceivingfreeorlow-costmealsforthefirsttimeastheirparen
A、Buyanewhouse.B、Findanewhouserightnow.C、Soldthehouse.D、Livewithanotherstudent.B请求建议题。女士说自己需要另寻住处,男士建议她马上着手找房子,
It’stemptingtospendslowworkdaysthisholidayseasonshoppingforgiftsonline,butemployeesshouldthinktwice.Inarece
It’stemptingtospendslowworkdaysthisholidayseasonshoppingforgiftsonline,butemployeesshouldthinktwice.Inarece
TheRedistributionofHope"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterse
PreparingforMoreExpensiveDegreesinEnglandBalancingatightbudgetisoneofthemostdifficultaspectsofbeingastu
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoalimitedstockofjudgments.Afteracertainage,sa
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybe【B1】______tobuyapro
A、Shehasn’tgonecampingforseveralweeks.B、Shelikestotakelongcampingtrips.C、Sheprefersnottogocampingonweekends
Google’sGoogleproblemA)GoogleiskillingGoogleReader.UseofGoogleReader,atool,bytheway,forreadingonlinecontent
随机试题
尿的浓缩过程主要发生在()
3kV以下送电线路的导线与街道行道树之间的最小垂直距离,在最大计算弧垂情况下,应保持在()及以上。
资产评估的特点主要有( )。
甲公司为增值税一般纳税人,适用的增值税税率为17%。该公司于2015年3月31日对某生产设备进行技术改造。该设备的账面原价为5000万元,至2015年3月31日,已计提折旧为3000万元,未计提减值准备。改造期间领用生产用原材料500万元.发生人工费用27
信息传播途径和手段丰富多样,虚假不实信息传播更为_____________,通过权威机构和主流媒体发布、传播的“大道消息”是充分可靠的。公众要学会通过信息来源和信息传播渠道“过滤”信息。即便信息内容看起来无懈可击、真实可信,但只要信息来源和传播渠道不权威、
设f(χ)=∫1χdt,求∫01χ2f(χ)dχ.
PC机可以有多种途径输入汉字,以下是一些相关描述:Ⅰ.在键盘上输入汉字输入码,再由相应软件将其转换为汉字内码Ⅱ.通过扫描仪扫描输入汉字字形,再由相应的OCR软件将其识别出来Ⅲ.用手写笔书写汉字,再由手写汉字识别软件识别出所写汉
【B1】【B8】
A、Itisapitythatthereisaflawonit.B、Itisagoodbargainbutitcouldbemuchcheaper.C、Itshouldbeshowedtosomeof
PrisonStudiesA)Manywhotodayhearmesomewhereinperson,orontelevision,orthosewhoreadsomethingI’vesaid,willthink
最新回复
(
0
)