首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Consumers were responsible. B、Consumers were hostile. C、Consumers didn’t care all the time. D、Consumers got tired of it. DWhat
A、Consumers were responsible. B、Consumers were hostile. C、Consumers didn’t care all the time. D、Consumers got tired of it. DWhat
admin
2013-06-02
20
问题
Over the past decades, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" or "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". Ac- cording to the state’s court, "California seeks to guard against...potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut and Washington soon followed the Golden State’s lead. The rigid regulation have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern’s now part of the mainstream.
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
What was the response by consumers?
转载请注明原文地址:https://jikaoti.com/ti/NP5FFFFM
0
大学英语六级
相关试题推荐
A、Seemoreofher.B、Spendmoretimeinschool.C、Earnmoremoney.D、GetbettergradelA语意理解题。题目问Jim的女友希望他怎样做。由男士所说的"mygirlfri
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,youwillhave15minutestogooverthepassageq
A、Theyseeagrowingmarketforprinters.B、Smallcompaniesneedmorehardcopies.C、Peopleareconcernedabouttheenvironment.
Youcouldunderstandthebeautyofyourlanguage______(只有当你将本族语同其他语言进行比较时).
Oneofthegreatestconcernsparentshavewhenfacinganinternationalmoveis,"Whatschoolwillbe【C1】______tomychild?Will
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthenations,otherssaythatthe【B1】______istrue:inter
AlthoughBeethovencouldsitdownandcomposeeasily,hisreallygreatcompositionsdidnotcomeeasilyatall.Theycosthima
Duringthelastfewyears,therehasbeenan【B1】______increaseinthenumberofshops,storesandsupermarketswhichprovid
A、Hedoesn’thavegoodqualifications.B、Hisresumehasn’toutlinedhispastinaproperway.C、Heisnotnervouswhentakingan
A、Expensive.B、Muchlower.C、Everyonecouldachievescholarship.D、Students’parentsdon’thavetoberich.D男士没有提A、B、C所提到的内容,但说
随机试题
如何理解文学批评的方式?
一老年人膝关节手术选用布比卡因脊麻,其剂量应该为
甲国公民库克被甲国刑事追诉,现在中国居留,甲国向中国请求引渡库克,中国和甲国间无引渡条约。关于引渡事项,下列选项正确的是:(2013年试卷一第97题)
廖某在某镇沿街路边搭建小棚经营杂货,县建设局下发限期拆除通知后强制拆除,并对廖某作出罚款2万元的处罚。廖某起诉,法院审理认为廖某所建小棚未占用主干道,其违法行为没有严重到既需要拆除又需要实施顶格处罚的程度,判决将罚款改为1000元。法院判决适用了下列哪些原
监理工程师对施工单位现场计量操作质量控制的主要内容是()。
各单位保存的会计档案经本单位负责人批准,可以借出。()
专门机关与广大群众相结合的方针,是指导公安机关和人民警察各项活动的基本方针,贯穿于公安工作的各个方面,被( )所确认,并体现在公安人员的纪律中。
两名运动员虽都未进入决赛,但都表现的很好。(neither,whom从句)
A、Becauseshedislikesswimming.B、Becausehermotherforbidshertoswim.C、Becauseshehastogotoroller-skate.D、Becausesh
Acollegeeducationisaninvestmentinthefuture.Butitcanbea【B1】______investment.TheCollegeBoard【B2】______thatthecos
最新回复
(
0
)