People are being lured (引诱) onto Facebook with the promise of a fun, free service, without realizing they’re paying for it by gi

admin2012-07-21  35

问题     People are being lured (引诱) onto Facebook with the promise of a fun, free service, without realizing they’re paying for it by giving up loads of personal information. Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
    Most Facebook users don’t realize this is happening. Even if they know what the company is up to, they still have no idea what they’re paying for Facebook, because people don’t really know what their personal data is worth.
    The biggest problem, however, is that the company keeps changing the rules. Early on, you could keep everything private. That was the great thing about Facebook — you could create your own little private network. Last year, the company changed its privacy rules so that many things — your city, your photo, your friends’ names — were set, by default (默认), to be shared with everyone on the Internet.
    According to Facebook’s vice-president Elliot Schrage, the company is simply making changes to improve its service, and if people don’t share information, they have a "less satisfying experience."
    Some critics think this is more about Facebook looking to make more money. Its original business model, which involved selling ads and putting them at the side of the page, totally failed. Who wants to look at ads when they’re online connecting with their friends?
    The privacy issue has already landed Facebook in hot water in Washington. In April, Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Federal Trade Commission to set guidelines for social-networking sites. "I think the senator rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them," Schrage admits.
    I suspect that whatever Facebook has done so far to invade our privacy, it’s only the beginning. Which is why I’m considering deactivating (撤销) my account. Facebook is a handy site, but I’m upset by the idea that my information is in the hands of people I don’t trust. That’s too high a price to pay.
Why does Facebook make changes to its rules according to Elliot Schrage?

选项 A、To render better service to its users.
B、To conform to the Federal guidelines.
C、To improve its users’ connectivity.
D、To expand its scope of business.

答案A

解析 由题干中的Elliot Schrage可将本题出处定位到第4段。该段承接上段,指出Elliot Schrage对上文中提到的Facebook不断改变规则的看法。原文提到他认为其公司(即Facebook)这样做只是为了改进它的服务。由此可知[A]为答案。[B]颠倒因果关系。第6段中“议员Charles Schumer给社交网站定准则是因为Facebook不断改变规则。Elliot没有提到Facebook不断地改变规则是为了加强用户之间的联系或扩大其业务范围,故可排除[C]、[D]两项。
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