首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the set
High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the set
admin
2015-10-21
47
问题
High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the setting is scenic, its claims to fame are slender: a thriving umbrella industry and a reputation as the coldest place in the country. Understandably, the tourists stay away. Except, that is, for one hectic week each summer, when the community plays host to the International Festival of Street Theater, an extravaganza that now attracts 100,000 visitors keen to watch performers from as far away as Poland and Chile. The bars fill; the shops prosper. "It’s put Aurillac on the map," says festival director Jean-Marie Songy. "We’re a place that people visit as opposed to simply passing by. "
And as countless festival organizers and chambers of commerce have realized, the longer visitors stay, the more they spend. As the summer season draws to a close, communities across the world—from outsize cities to modest villages—are counting the rewards of tapping into this booming cultural economy. This year Europe alone will stage some 400 arts festivals, ranging from the Reykjavik Jazz Festival to the Edinburgh International Festival of music, opera and theater, which last month celebrated its 60th anniversary.
All the world loves a party, it seems—especially one that pays its own way. "More and more places are recognizing the massive economic, cultural and social benefits of a festival," says Joanna Baker, the Edinburgh festival’s marketing director. To be sure, a successful arts festival represents a happy union of commercial self-interest and public entertainment. Though many of even the best-known festivals need public subsidies to survive, they still provide an opportunity to lift a community’s profile or pack its restaurants and hotels.
Festivalgoers face an increasingly eclectic array of subjects—and venues. Barcelona, for one, boasts 26 major arts festivals a year—only one more than Melbourne, Australia. Film buffs can now choose between showings in cities from Aarhus in Denmark to Zagreb, not to mention the Pan-African Festival of Film and Television in Burkina Faso.
Ambitious promoters are now looking across borders to push successful formulas. In recent years, the Hay-on-Wye literary festival in Britain has established similar events in Segovia, Spain, and the Colombian city of Cartagena. Even newcomers to the market have little problem filling seats; Manchester reports packed houses and reckons it’s on target to attract 300,000 visitors within a few years.
To the optimists, those surging numbers suggest a welcome change in public tastes. The new British Prime Minister Gordon Brown has spoken of the proliferating literary festivals—Britain now has more than 300, compared with just three back in 1983—as evidence of a new cultural "seriousness." Others believe the communal experience of festivalgoing provides a useful antidote to the solitary pastimes—many of them electronic—of 21st-century life.
But festival frenzy can be too much of a good thing. A report published last year for the Edinburgh International Festival warned that the rising tally of festivals would rapidly increase the competition for audiences. The workaday port of Rotterdam is now home to a year-round series of festivals in part to keep up with its classier neighbor, Amsterdam In an age of cheap air travel, the opera lover with a free weekend can head for Riga as easily as Salzburg.
And there’s a finite supply of sponsors and public money, not to mention performers. Already there’s grumbling over rising fees for the biggest names.
Critics argue that the whole purpose of the festival is changing. "Festivals used to belong to the public," says Getz. "Now they are almost always created for strategic reasons. " Inevitably, that brings the risk of losing distinctive appeal. "This ’ festivalization’ is creating a kind of homogeneity problem that festivals were created to solve," said Janice Price, boss of Luminato, Toronto’s Festival of Arts and Creativity.
Still, the benefits are simply too good to pass up. Cultural festivals are emerging as the new must-have for postindustrial cities keen to recast their images. Redeveloping the rundown waterfront or calling in big-name architects is only the start. "Big, flashy iconic buildings are not enough," says Fran Thorns, head of Cultural Strategy at Manchester City Council in Britain. "You need to fill the space between the buildings—and that’s where festivals come in. "
If all else fails, cities can follow the example of little Leavenworth, Washington, and completely recreate themselves as a festival center. When Leavenworth’s logging industry collapsed, the settlement was remodeled to resemble a Bavarian village capable of hosting a range of cultural events. Result: 2 and a half million visitors a year. And a reputation as a don’t-miss stop on the festival circuit.
Which of the following words best describes the author’s treatment of the topic?
选项
A、Objective.
B、Positive.
C、Negative.
D、Biased.
答案
A
解析
态度题。本文讨论的焦点是各地兴起的艺术节热,文章作者既谈到举办艺术节带来的有利影响,也谈到艺术节热所引发的担忧,笔触较为客观,故答案为[A]。
转载请注明原文地址:https://jikaoti.com/ti/MNMYFFFM
0
专业英语八级
相关试题推荐
Withthedevelopmentofscienceandtechnology,moreandmoreadvancedproductsareusedinmodernsociety.Monitor,asanewga
A、millionsofinstructionspersecondB、discountC、remoteconnectionD、managementcommitteeC
______isthesecondlargestcityinEngland,whichismetropolitandistrictandanindustrialandmanufacturingcity.
Advertiserswillhaveaudienceofnearly145million【M1】______peoplefortheSuperBowlonFebruary6th,andmostconsume
TensofthousandsofpeoplehavedemonstratedacrossGermanytodemanda【N1】______totheuseof【N2】______.Anti-nuclearactivist
LosAngelescabinet-makerEdwardStewartmaybeamodernDr.Frankenstein.In1959,heclaims,herestoredadeadfriendtolife
DrivingalongSouthStreet,wheretheLosAngelessprawlmeetssprawlingOrangeCounty,youenterandleaveCerritosthreetimes
DrivingalongSouthStreet,wheretheLosAngelessprawlmeetssprawlingOrangeCounty,youenterandleaveCerritosthreetimes
CreativityEnvironmentI.WhatwedoincreativethinkingA.TheExplorer—ourroleforcollectingmaterialsandinformationB
AsaFloridianwho’sweatheredhisshareofhurricanes,Icanmorethansympathizewithmynortheasterncountrymenastheybegin
随机试题
线圈中电流增加时,自感电动势的方向与电流的方向一致。()
乳腺纤维腺瘤的临床和超声表现错误的是
上颌磨牙桩冠修复时最可能利用的根管是
带下量多,色淡黄,质黏稠,无味,面色白,神疲肢倦,纳少便溏,舌淡苔白腻,脉缓弱。其治法是( )。
黄疸与萎黄的区别在于
正态分布函数曲线一般有如下特性__________。
背景资料: A施工单位具有通信信息网络系统集成甲级资质,通过招投标承接到某通信运营商的六省长途传输设备扩容工程的施工任务。由于施工阶段A施工单位正在从事另外一项大型工程的施工,因此没有足够的资源按照合同约定完成此项目。限于合同工期的要求,A施工单位与建设
适用于建筑的天窗、采光屋顶、阳台及须有防盗、防抢功能要求的营业柜台的遮挡部位的安全玻璃是()。
北京景泰蓝是我国著名的瓷器制品之一,多年来一直是我国著名的国际礼品和重要出口产品,被誉为“真正的中国民族艺术”。
Inadditiontoredistributingincomes,inflationmayaffectthetotalrealincomeandproductionofthecommunity.Anincreasein
最新回复
(
0
)