首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p
admin
2012-05-19
36
问题
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television brought about a revolution in promoting products and services. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, World Wide Web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. Sega of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to download games. Sega’ s home page averages 250,000 visitors a day. To heighten interest in the site, Sega bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized news and other information to users’ computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
In order to encourage visitors, companies always use hard-copy advertisements.
选项
答案
F
解析
转载请注明原文地址:https://jikaoti.com/ti/ME0RFFFM
0
考研英语一
相关试题推荐
Publicityisanypromotionalcommunicationaboutanorganizationoritsproductsthatispresentedbythemediabutisnotpaid
Publicityisanypromotionalcommunicationaboutanorganizationoritsproductsthatispresentedbythemediabutisnotpaid
Publicityisanypromotionalcommunicationaboutanorganizationoritsproductsthatispresentedbythemediabutisnotpaid
YouborrowedabookfromWangLin,afriendofyours.Unfortunatelyyoulostthebookandcan’tfinditanywhere.Writealetter
Highoilpriceshavenotyetproducedaneconomicshockamongconsumingcountries,butfurtherrises,especiallysharp(1)_____,
Highoilpriceshavenotyetproducedaneconomicshockamongconsumingcountries,butfurtherrises,especiallysharp(1)_____,
Highoilpriceshavenotyetproducedaneconomicshockamongconsumingcountries,butfurtherrises,especiallysharp(1)_____,
AsasymbolofAmericanconquest,it’seasytoforgethowMcDonald’swasfirstreceivedoverseas.Backin1974,Britonsqueued
ThefirstsentenceinParagraph1isusedbyAmericanschoolchildrenbecauseAccordingtothepassage,whenwasthenewplanet
Inademocraticsocietycitizensareencouragedtoformtheirownopinionsoncandidatesforpublicoffice,taxes,constitutiona
随机试题
以正面人物去影响学生思想、情感和行为的德育方法是()
双趋冲突
观察活细胞生长状况应选用普通光学显微镜。()
下列哪项病因所致的心包炎一般不出现心包压塞症?
A.盆腔恶性肿瘤B.急性盆腔炎C.慢性盆腔炎D.子宫内膜异位症E.生殖器结核女性,24岁,月经后4天突发高热,右下腹痛。妇检:子宫后倾屈、触痛,双侧附件增厚、压痛。应考虑的诊断是
不属于道路水泥混凝土板横向接缝的是()。
以下关于矿井联系测量的做法,正确的是()。
关于盈余公积金的说法,正确的有()。
下列表述错误的是:
(1)警察赶到现场维持秩序(2)有关部门的解释、说明未能缓解冲突(3)公司报警(4)部分员工有组织地在厂内聚集(5)公司取消年终奖(6)相关领导赶到现场
最新回复
(
0
)