首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
admin
2012-01-22
40
问题
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation. Figuring out the right way to send the right message to the right person at the right time is difficult, but important.
B The surprisingly impressive recent results of P&G suggest that targeting might also be a benefit to corporate productivity. In 2003, P&G spent $4.4 billion, or 10.1% of sales, on advertising. In 1998, the last time its spending reached 10%, unit sales volume rose by nearly 4%. Today, P&G unit growth rate is running closer to 9%. "They are spending about the same money and getting three times the lift."
C At the same time, the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad-dependent business models: To date, network TV and its mass brothers have held tight to the lion’s share of advertising, despite their decreasing audiences. Even as prime-time ratings fell by 41.5% from 1977 to 2003, network TV’s advertising revenues rose nearly fivefold, why keep paying more for less? For a marketer looking to build brand awareness or to convey a simple, timely message to a big swath of the country, there is no effective substitute for mass media, particularly TV.
D Mass media’s share of advertising is declining now as marketers boost spending on more targetable, narrowcast media. A recent study by a Wall Street firm predicts that the ad revenues of narrowcast media will grow at 13.5% a year from 2003 to 2010, while the mass media putter along at 3.5%—well below the projected 5.7% gain in gross domestic product, By 2010, as it is predicted, marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion).
In the year of 2000, P&G spent less than 10% of sales on advertising.
选项
答案
B
解析
题目意为:2000年宝洁公司的广告支出不到其销售额的10%。B段指出“In 1998, the last time its spending reached 10%…”即:1998年宝洁公司的广告支出最后一次达到(其销售额)的10%。根据文意可推断出:2000年的广告支出不到销售额的10%。
转载请注明原文地址:https://jikaoti.com/ti/LbTYFFFM
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutlossofcontroldownwardinmanagement.Whicharticl
Readthetextbelowaboutwritingaresume.Inmostofthelines41—52thereisoneextraword.Itiseithergrammaticallyincor
Readthearticlebelowabouttheroleofmanagementofworkers’union,andthequestions.Choosethecorrectwordorphrasetof
Readthefollowingextractfromanarticleaboutleadershipincompanies’management,andthequestionsfollowed.Foreachquest
Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutinvestmentandacquisitions.Whicharticle(A,B,C,
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•ReadthefollowingarticleaboutCTO(ChiefTechnologyOfficer)andthequestions.•Foreachquestion(15-20),markoneletter(
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
随机试题
班集体是否成熟的重要标志是学生集体是否形成了()。
去甲肾上腺素与α受体结合后,哪种效应不会出现()。
碳水化合物的食物热效应约为本身产生能量的
以下应按照“财产转让所得”项目征收个人所得税的有()。
教学的基本任务是()。
奥苏贝尔认为在有意义学习的过程中原有观念对新观念加以同化的方式有()。
这次论坛旨在立足国家人口与健康事业的重大需求,借助战略性学术交流平台,___________高水准的科研合作团队,___________国际学术前沿,___________我国免疫学相关交叉学科未来发展的重要科学问题,促进免疫学与生命科学各学科及其他科学相
在窗体上有一个名为Text1的文本框和一个名为Command1的命令按钮,并编写有如下事件过程:PrivateSubCommand1Click()DimiAsInteger,nAsIntegerFori=0To50i=i+
以下叙述中正确的是
【H1】【H6】
最新回复
(
0
)