首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
admin
2011-01-10
29
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://jikaoti.com/ti/L6QYFFFM
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Thegovernmenthashardlytakenmeasurestocrackdownonthesecrimeswhennewonesoccurred.
Hehasneverworriedabouthispropertiesbecausehehas______themagainstdisastersandtheft.
Inthesecondhalfofeachyear,manypowerfulstormsareborninthetropicalAtlanticandCaribbeanseas.Of【C1】______,onlya
Theprevailingwindisthewinddirectionmostoftenobservedduringagiventimeperiod.Windspeedistherateatwhichtheai
IntheUnitedStatesandinmanyothercountriesaroundtheworld,therearefourmainwaysforpeopletobe【C1】______aboutdeve
Hewastoobusytodoanyexerciseatalluntilheturned58.Andheisinmuchbetter________nowthaneverbefore.
Itiswellknownthatteenageboystendtodobetter【C1】________maththangirls,thatmalehighschoolstudentsaremorelikely
Whenastudyreleasedearlierthisyearlinkedsleepingpillstoanincreaseincanceranddeathrates,morethanafewinsomnia
Drunkendriving—sometimescalledAmerica’ssociallyacceptedformofmurder—hasbecomeanationalepidemic.Everyhourofevery
随机试题
地震现场,一工人左腰及下肢被倒塌之砖墙压住,震后6小时救出,4小时后送抵医院。诉口渴,尿少,呈暗红色。检查:脉搏120次/分,血压95/70mmHg,左下肢明显肿胀,皮肤有散在淤血斑及水疱,足背动脉搏动较健侧弱,趾端凉,无骨折征。静脉输液宜首选
非水平燃气,热力管道的绝热施工应()进行,防潮层和保护层的搭接应()。
根据《公司法》,股份有限公司股东大会作出( )的决议时,必须经过出席会议的股东所持表决权的三分之二以上通过。
韩某与王某、邹某、方某系某市锅炉厂技术科职工。1996年,他们组成了锅炉厂技术科学小组(以下简称小组)。1997年6月,中华全国总工会和《工人日报》社联合举办“全国职工法律知识竞赛”,规定个人与集体均可报名参加,该市也设有报名点与竞赛点。王某、邹某、方某以
教师期望效应的发生,取决的因素有()。
中央电视台《走遍中国》节目介绍了一种神奇果柑——黄果柑,其每年都会出现“花果同树”的自然奇观。“花果同树”是指果农用“留树保鲜”技术(又称“挂树贮藏技术”),使鲜花和果实同时出现在果树上的一种奇观,以供人们欣赏,主要选择晚熟柑橘品种实施该技术。柑橘,性喜温
信息加工学习理论的创始者是()。
某县政府为鼓励县属酒厂多创税利,县长与酒厂厂长签订合同约定:酒厂如果完成年度税收100万元的指标,第二年厂长和全厂职工都可以加两级工资。该合同属于什么性质的行为?()
用树形结构来表示实体之间联系的模型称为
TheEnglishLanguageEnglishisthemost【T1】______languageintheworldandismorewidelyspokenandwrittenthan【T2】______
最新回复
(
0
)