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  3. Marketing Strategy The company you are working for has conducted a meeting for marketing a kind of new product. As we know, mark

Marketing Strategy The company you are working for has conducted a meeting for marketing a kind of new product. As we know, mark

admin2016-09-23  36
问题 Marketing Strategy
The company you are working for has conducted a meeting for marketing a kind of new product. As we know, marketing strategy is crucial to the sales volume of our goods.
You have been asked to find out the best way to establish an optimal marketing strategy.
Discuss the situation together, and decide:
- how to find out the best way to establish an optimal marketing strategy
- how to test whether the strategy is optimal.
选项
答案A: We all know marketing strategy is crucial to the sales volume of our goods. What should we do with marketing strategy? Can you tell me some useful ways? B: Of course. Firstly, you should choose the right person who may have interest in the product. That is to choose the most potential consumers. Secondly, you need to analyse the characters of the potential consumers. If you have sold the product for a long time, you may refer the selling records and compare the product with the similar ones to find out the answer. A: OK. Excellent idea. Any other ways? B: Advertise the goods should be a good way! This method has been proved effective every time. A: So, you want to know the actual effect of the strategy and know whether the strategy can be used in the long run. Therefore, you need to test it. What will you do then? B: To conduct a survey should be useful such as handing out questionnaires to some experienced experts to learn some professional opinions. And to give a trial is necessary too, because you can get information from the consumers directly. What’s more, learning from the statistics of selling after entering the market is the most reliable method as we will see the real effectiveness only from the practice. A: That’s it.
解析     本次讨论的任务是制定一个最佳营销战略并检验其有效性。根据要求决定的要点1“如何找到制定最佳营销战略的方法”，我们可以结合以下三个方面：选择最有潜力的客户(choose the mostpotential consumers)、分析客户的特点(analyse the characters of the potential consumers)和做广告(advertise the goods)展开讨论。根据要求决定的要点2“怎样检验该策略是否有效”。可以针对以下措施来讨论：问卷调查(conduct a survey)；派发试用品(give a trial)；分析销售数据(learn fromthe statistics of selling)。
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