A、A magazine, an idea and a PowerBook laptop. B、A friend, an idea and good knowledge of the Internet. C、Little knowledge of busi

(23)At no other time in recent history has it been easier or cheaper to start a new kind of company, possibly a very profitable company. Let’s call these new companies LILOs, for "a little in, a lot out. " These are web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers. How do you get started? All that’s required is a great idea for a product that will fill a need in the 21st century. These days you’d do best if your idea either makes people money or saves them money. And launching now will make your company stronger later—you’ll learn to survive on fumes until the economy improves. That’s what John Tayman is doing. He’s an author who lives in San Francisco and writes reviews for a business magazine. (24)Tayman knew little about technology and even less about business. And yet he dreamed of a website that would summarize car reviews from other sources and rank every model of new car. Tayman said he intended to build the site on the side while continuing to write for a living. He’d work on his new company only at night and on weekends. (24)And he had only about $ 10 000. Tayman went to work with nothing more than his laptop, a hyper-organized fellow. He quickly discovered a bunch of free stuff online—instructional manuals and sites that walk you through the process from start to finish. (25) Within months, Tayman had a virtual staff of 20 employees working for him in five different countries. MotorMouths. com went live in January. Tayman figures he has worked about ten hours a week on it and hasn’t spent a cent on marketing or advertising. Growth is modest but steady—nearly 10 000 people visit each week.
23. What are the advantages of starting a new business now?
24. What did Tayman have when he started his business?
25. What can we learn about Tayman’s website from the passage?