首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam
admin
2010-07-24
41
问题
By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an "official" scouring pad and timepiece, two official game shows, and three official vehicles: a family car, an import minivan and a luxury sedan.
But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, Mcdonald’s and Xerox, commit up to $ 40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400000 per 30-second spot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell. Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link." Nike’s strategy is hard to argue with—instead of sponsoring the Olympics, it sponsors Olympians.
Advertisement, it’s another Olympic event.
NBC makes great profits from selling advertising time to companies eager to ______ during the Olympic Games.
选项
答案
impress potential customers
解析
推理判断题。本句在原文中没有明显的答案,需要考生自己总结、归纳。根据第三段第六句话的意思,广告商为了使自己的产品能给客户留下潜在的好印象,不惜花费巨额费用在奥运会期间在电视上做广告,这样 NBC就会从广告商那里获取巨大的利润。
转载请注明原文地址:https://jikaoti.com/ti/JktFFFFM
0
大学英语四级
相关试题推荐
Itwascurioushowoftensympathyfortheoldandinfirmtakesaformwhichactually【S1】______them.Theirfriends,ormere【S2】_
HIVandItsTransmissionResearchhasrevealedagreatdealofvaluablemedical,scientific,andpublichealthinformationa
Thewonderswhichmedicalworkershavealreadybroughtaboutinthediagnosisandtreatmentofdiseasesuggestthatatimemayc
Undergroundticketsareavailableatallundergroundstations.Ticketspricesfortheundergroundvary【B1】______tothedistance
A、HewasthecommanderoftheAmericanArmyduringtheWarof1812.B、HewasPresidentoftheUnitedStates.C、Hewasoneofthe
Businessreferstoorganizedapproachto【S1】______customerswiththegoodsandservicestheywant.Thewordbusinessalsorefers
A、Thewomanshouldgetanotherjob.B、Thewomanshouldbemorepatient.C、Thewomancongratulatedthewrongperson.D、Thewoman
A、Collegestudents.B、Professionals.C、Beginners.D、Intermediatelearners.B
A、IntensiveReading.B、ExtensiveReading.C、Literature.D、Listening.D题目询问男士买到了哪门课程的书。关键是听到男士说“买了一本听力书”,可知选项D(听力)正确。
随机试题
根据约翰·梅尔的观点,高资本技术农业阶段的特征有()。
Yourchildrenmuststop______mebyaskingforcandyalldaylong.Iam______everydaybytheslowbusserviceinthistown.
A.不得检出B.≤10MNPC.≤50MNPD.≤100MNPE.≤500MNP按照我国《医疗机构水污染物排放标准》(GB18466—2005)的规定,传染病、结核病医疗机构水污染物中的肠道致病菌和结核杆菌排放指标为
请综合我国宪法修正案的最新修订,简要分析我国对私有财产的保护问题。
谢某以3千元从人贩子手中买妇女王某为妻,王某不从,谢将其锁在屋中3天3夜。第4天,谢某看王某已睡着,即进屋欲与王某发生性关系,王某惊醒后极力反抗,终因气力不支被谢某奸淫。谢某的行为构成何罪?()
净现值率是净现值与( )的比值。
某公司写字楼地上7层,建筑高度为25m,耐火等级二级,每层建筑面积为945m2,设置1个防火分区。该建筑为“L”形外廊式建筑。“L”形建筑长边为45.60m,短边为22.20m,均采用不燃烧材料装修,办公场所设有计算机、复印机等办公用电子设备。
促成我国个人理财需求增长的因素有()。
地陪所致欢送辞通常包括哪几项内容?
Whatdoesthemanthankthewomanfor?
最新回复
(
0
)