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Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry
Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry
admin
2010-06-30
41
问题
Each company has many "publics" who should be able not only to recognize its name 【21】______ to correctly identify its industry and its 【22】______ . These publics include present customers and stockholders as well as banks, insurance companies, stockbrokers, and securities 【23】______ who supply the company with essential services and capital.
The 【24】______ names of many well-established companies can be one of misinformation, thereby 【25】______ communication with them. This was the problem that faced Michigan Seamless Tube Company—a company with sales of $128 million a year. At first 【26】______ ,the company’s name tells us that it is located in Michigan 【27】______ that it manufactures seamless tubing. What the name does not 【28】______ to most people is the fact Michigan Seamless Tube also has operations in five 【29】______ states and has a varied production line of forgings, broaching machines, tools, and steel bars in addition to seamless tubing. The problem was 【30】______ by the company’s 【31】______ , which operated. 【32】______ their own names and were not clearly identified with the 【33】______ company.
Customers, suppliers, and the financial community did not see Michigan Seamless Tube as a 【34】______ based metal producer. They perceived it only as a small, 【35】______ , regional manufacturing company. The company’s 【36】______ decided to adopt a new corporate identity.
The 【37】______ point for this change was the company name. The new name had to be one that could encompass all of the company’s products and subsidiaries, a name that would correctly project the image of a 【38】______ corporation. After considering many different possibilities, management decided on a 【39】______ word: Quanex—a name 【40】______ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex", which means connection.
【33】
选项
A、parent
B、mother
C、head office
D、original
答案
A
解析
parent company意为“母公司”,固定用法。
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公共英语四级笔试题库公共英语(PETS)分类
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公共英语(PETS)
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