首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Starting up a business is easier in the service sector than in manufacturing. A new manufacturer has to invest heavily in factor
Starting up a business is easier in the service sector than in manufacturing. A new manufacturer has to invest heavily in factor
admin
2015-01-02
18
问题
Starting up a business is easier in the service sector than in manufacturing. A new manufacturer has to invest heavily in factory premises, machinery and staff whereas a service sector start-up requires a much smaller initial investment. However, these new service sector firms often take a long time to build up a client base. They rely heavily on word of mouth to attract customers, a slow process that causes a few uncomfortable months while waiting for customers to arrive. With few customers, cash flow is minimal, but the start-up bank loan still has to be serviced, and there may be promotional costs like price cuts or free samples.
In contrast, new manufacturers have to find more start-up capital. They take the risk of a high initial investment only because they know there is a ready market for their product. On the other hand, the service sector start-up is more speculative, based on the hope that people will want the service offered, so payback may be seriously delayed. But service sector start-ups have one big advantage over manufacturing. A restaurant, for example, could be set up in a few weeks, enough time to find premises, buy equipment "off the shelf" and recruit staff. A manufacturer, on the other hand, needs about a year to find suitable premises, install machinery and make deals with suppliers of materials. This delays the time taken for cash inflows to start offsetting the start-up costs for the manufacture.
Cash flow is also influenced by the way demand may vary according to the time of year. Many manufacturers face a seasonal pattern of demand for their products, but the seasonality is more acute for many service sector firms. Manufacturers can produce stock before their seasonal peak, thus allowing them to spread the pressure on the production process. But for service providers who make most of their money during one peak period, seasonality increases the level of risk. If the peak season fails, e. g. ice cream sales crash because of a cold summer, the whole business could collapse before the next peak season.
Even more importantly, service providers have to respond instantly to changes in customer demand. Any variation, whether caused by seasonal factors or changes in fashion, hits service providers immediately. This implies an even greater need for a market-oriented approach by service providers. There is, however, a positive aspect for service firms: unlike manufacturers, they are less likely to be caught with huge stocks of unwanted products.
A firm’s financial success depends on adding value to its products, that is, selling its products at a price that is higher than the cost of making them. In setting a price, companies must ensure that their customers believe that the product or service is worth the price being charged. This is harder for service providers. Customers can calculate more or less the cost of providing a restaurant meal or painting a room. It’s much harder to judge the cost of manufacturing products like cars or refrigerators. Thus, service providers have to work much harder to add value to their services while avoiding any suspicion of overcharging. The implication of this is that manufacturers are likely to find it easier to trade with higher profit margins than service sector firms.
Variation in demand is not usually a problem for manufacturers as______.
选项
A、they need less cash once the initial investment has been made
B、they know that there is a steady market for their products
C、they can use off-peak periods to build up stocks of their products
D、they are able to reduce their prices to encourage sales in off-peak periods
答案
C
解析
转载请注明原文地址:https://jikaoti.com/ti/IRQYFFFM
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Althoughthereisagreatnumberofnewbookslaunchedontothemarket,mostofthemaremerelyforthebirds.
Youngpeopletendtostaywiththeirfamilylongeronthesedaysforaccommodationisexpensivebut,whentheymoveawaytoajo
Agreatnumberofthemajorthoroughfaresinthiscityruneastandwest.
AGreatFriendshipThomasJeffersonandJamesMadisonmetin1776.Couldithavebeenanyotheryear?Theyworkedtogetherst
AGreatFriendshipThomasJeffersonandJamesMadisonmetin1776.Couldithavebeenanyotheryear?Theyworkedtogetherst
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】______trendforChine
A、Theyboughtsomeworthlesssouvenir.B、Theydidsomemanualwork.C、Theywentonacompanytrip.D、Theywroteaguidebook.C
A、Theyboughtsomeworthlesssouvenir.B、Theydidsomemanualwork.C、Theywentonacompanytrip.D、Theywroteaguidebook.C
A、Apersonneedstogobackhomefrequently.B、Apersonneedsadjustmentinanewenvironment.C、Apersonneedstoexperienceso
随机试题
疣状癌与疣性癌有什么不同?
下列哪些为鼓胀应用逐水法的禁忌证
用于预防肠扭转最关键的措施是不能
焊接设备选用原则包括()
非测验的评价技术主要包括______、______和______。
未婚:无权
我国法律的制定程序中,最后一个步骤是()。
公民参与合伙关系,()出资。
材料1法治权威能不能树立起来,首先要看宪法有没有权威。——习近平:关于《中共中央关于全面推进依法治国若干重大问题的决定》的说明材料22016年9月18日,国务院在中南海首次举行宪法宣誓仪式。2016年
SNMP协议与OSI/RM模型中的______对应。
最新回复
(
0
)