2. 外语
  3. Read the article below about packaging and labeling. Choose the correct word to fill each gap from A, B, C or D. For each questi

Read the article below about packaging and labeling. Choose the correct word to fill each gap from A, B, C or D. For each questi

admin2014-02-15  27
问题 Read the article below about packaging and labeling.
Choose the correct word to fill each gap from A, B, C or D.
For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
There is an example at the beginning, (0).
    Packaging and labeling are both very important to a product, as most physical products have, to be packaged and labeled. Both are thought to be an element of product strategy and many marketers even have called (0) B a fifth P.
    The main concern in designing packages for products, especially for new (21) ............, is true (22) ............ industrial goods and appliances whose sales are made from display models. From the (23) ............ of marketing, packaging is of vital importance in sales promotion. Sales are (24) ............by packages that are visible, informative, emotionally appealing, and workable.
    Good packaging helps sell because (25) ............with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help (26) ............customers and make them more (27) ............to decide to buy the goods.
    The (28) ............factor in packaging refers to the image that consumers form after viewing a product.
    (29) ............in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container—a real cup, which can be used as a cup after the goods within are used up.
    The label may be a simple tag attached to the product or an elaborate designed (30) ............that is part of the package. The label normally carries information about the brand name, manufacturer’s name and address, price, specifications, and so on.

选项 A、emotional
B、subjective
C、objective
D、opposite
答案B
解析 根据后文对此因素的解释，可得该因素指的是消费者在看过商品之后的印象，故为主观因素，答案为B。
转载请注明原文地址:https://jikaoti.com/ti/IPFsFFFM
本试题收录于： BEC高级阅读题库BEC商务英语分类
0

BEC高级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)