— You will hear another five recordings. — For each recording, decide what reason each speaker gives for the problem they mentio

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问题 — You will hear another five recordings.
— For each recording, decide what reason each speaker gives for the problem they mention.
— Write one letter (A- H) next to the number of the recording.
— Do not use any letter more than once.
— You will hear the five recordings twice.

A  The company tried to operate in too many markets.
B  The company’s spending priorities were mistaken.
C  Unsuitable staff were appointed.
D  The company failed to update its products.
E  The company’s suppliers were unreliable.
F  Thee company used inappropriate retailers.
G  A number of new competitors entered the market.
H  The company set its prices at the wrong levels.

  
I used to work for an employment agency which supplied staff to civil engineering companies. We were growing fast, opening branches in more countries every year Well, that was great. But instead of investing properly to get a good location for each branch, the company preferred to rent cheap premises and to pour resources into the head office, which of course very few of the customers ever saw. It made most of the staff in the branches very unhappy.
Certain things must be right, from the outset. Take staff.’ employing people you can’t depend on is very harmful. And when you’re trying to break into a market with goods identical to your competitors’ products, you need to undercut them. But my last company did the opposite when they targeted a new region, and expected consumers to pay twenty per cent more. Obviously you can only sell at a premium if you’re selling something new, or offering added value.

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答案H

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