In this passage, the speaker is trying to______.

(14 - 1/15)Anybody running a company knows that a well-planned conference can greatly improve the performance of that business. The main reason for this is that it takes your employees away from the daily workplace and offers them somewhere fresh for a short time. However, unless the conference is well thought out it will not have the best results and you will have wasted a great deal of money.(16)The first step is to find the right place. Can your employees easily reach the conference center? Is it near a railway station? Is it close to a good fast road? Does it have plenty of suitable parking space? If you are going to choose a hotel, then perhaps the hotel has cheaper rates at weekends or, if it is a popular tourist area, midweek rates may be cheaper.
    Another important requirement is food and drink. Breakfast is a time when people can relax before the day’s work begins,(17)but you may not want a long break for lunch in the middle of the day. Buffet lunches are very popular for this reason. Then there is dinner, which most employees consider a reward for a day’s hard work!(14-2/15)Whatever your needs are, it is essential to think ahead if you want a successful conference.