首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Today, some 30% of small business owners don’t have a Web presence at all, while the vast majority who do are watching their sit
Today, some 30% of small business owners don’t have a Web presence at all, while the vast majority who do are watching their sit
admin
2017-12-11
31
问题
Today, some 30% of small business owners don’t have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality.
(1)Build your site around your customer:
Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the "door".
(2)Just because you built it doesn’ t mean they’ 11 come:
If you aren’ t seeing a large volume of targeted traffic to your site, it’ s time to up the ante.
(3)Integrate customer loyalty programs and promotions:
Methods contain discounts, news, or friendly service reminders. Use discount promotional offers to stay in touch with past visitors to your site.
(4)Justify your monthly spending through product bundling:
While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates.
(5)Measure your progress:
Your site may be live, but how is it performing?
Armed with these simple lessons, vow to make your business realize the true promise of the Internet.
[A]A manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target. Needless to say, the company had no trouble exceeding its yearly sales quota.
[B]One of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasn’t able to drive enough store traffic despite targeted advertising efforts in print publications and other offline venues. We decided to shift those ad dollars to an online pay-per-click campaign—in which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soared tenfold to $1 million from $100,000 within only a few months.
[C]With today’s technology, your return can be easily measured. If you rely on your Web site as a sales tool, you can’t afford not to invest in site analytics. Make sure your Web solution includes an easy-to-use reporting tool that presents this information in a clear, concise format. After all, while metrics are a critical part of the Web equation, you don’t have the time to spend hours digging through reams of data.
[D]Years ago, I worked with a woman who sold purses online through a home-built site that lacked critical e -commerce components. After a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. And she began receiving rave reviews from customers impressed with the ease and convenience of the online shopping experience.
[E]Online success demands more than simple presence. Your Internet investment should pay for itself with new customers and increased sales. Find a trusted partner who can help you navigate today’ s(and tomorrow’s)technology and who understands the bottom-line realities of your business.
[F]One villa rental company had a Web site that generated very few calls and online bookings. I helped the company set up a "last minute deals" distribution list. By subscribing, site visitors would receive weekly e-mails offering 11th-hour discounts on villa rentals. As a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.
选项
答案
B
解析
此处概括句是“你仅仅是建立了它,并不意味着顾客就会光临”。下面作者只给出了一句话 作为说明,即如果你没有看到大量的顾客光临你的网站,就是时候提高赌注了。考生应该抓住这 一句的关键部分:提高赌注。从常识上讲,“下赌注”一般意味着做出某种新的尝试或者改变。而 前半句提到的“没有大量顾客光临你的网站”是促使你做出这种尝试或改变的原因。阅读选项, 内容和逻辑上衔接最贴切的是B项,其中enough store traffic和原文中的a large volume of targeted traffic相呼应,该项提到的“将网下广告的经费转移到网络销售上”则是新的大胆尝试。 因此确定B项为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/HXX7FFFM
0
考研英语一
相关试题推荐
Notsolongago,itwasthestuffofnightmares:youpickupthelandlinetelephoneandthere’snodialingtone.Nothing.Theph
Notsolongago,itwasthestuffofnightmares:youpickupthelandlinetelephoneandthere’snodialingtone.Nothing.Theph
Notsolongago,itwasthestuffofnightmares:youpickupthelandlinetelephoneandthere’snodialingtone.Nothing.Theph
Doesthelanguagewespeakdeterminehowhealthyandrichwewillbe?NewresearchbyKeithChenofYaleBusinessSchoolsuggest
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Thenewsaboutvitaminskeepsgettingworse.Manystudiespublishedinthelastfewyearsshowsthatavarietyofpopularsupple
Inasweepingoverallinspectionofits$21billionMedicaidprogram,theFloridaLegislatureapprovedabilltoshiftnearlyth
Inasweepingoverallinspectionofits$21billionMedicaidprogram,theFloridaLegislatureapprovedabilltoshiftnearlyth
Inasweepingoverallinspectionofits$21billionMedicaidprogram,theFloridaLegislatureapprovedabilltoshiftnearlyth
随机试题
关于米得(米吐尔)的特性,错误的是
A.0.5mmB.1mmC.2mmD.2.5mmE.3mm烤瓷全冠牙体预备时应尽量保证的颊侧肩台宽度为
男孩,3岁,与同龄人相比体质较差,因怀疑先天性心脏病就诊。该患儿口唇黏膜青紫,轻度杵状指趾,胸骨左缘2~4肋间听到2~3级收缩期杂音,肺动脉第二音减弱,为确诊应做的检查是
拔毒消肿敛疮药有毒者居多,其中毒性剧烈者外用尤当慎重,既不能过量,也不能大面积涂敷,还不宜在头面及五官使用,以防吸收中毒;同时,还应严格遵守炮制,控制剂量、使用方法与宜忌,以避免因局部过强刺激而引起严重反应。马钱子的用法用量
郑某因家庭关系不和睦,心情烦闷,于是离家出走到外省务工为生,一直未与家人联系。6年后因思念家乡回到家中,得知半年前其妻王某已向法院申请宣告其死亡并改嫁李某,郑某与王某的两岁女儿郑芯已由张某收养,闲置的住房被村办工厂占有。郑某可以行使以下哪些权利并会得到支
通过计算功能价值对成本功能的合理匹配程度分析,若V
总体指标区间估计必须具备的三个要素是()。
甲公司适用的所得税税率为25%,按净利润的10%计提盈余公积。甲公司采用成本模式对投资性房地产进行后续计量。有关资料如下:(1)20×0年12月18日甲公司与乙公司签订租赁合同,甲公司将一栋办公楼整体出租给乙公司,租期为3年,年租金为2000万元
下边给定的是纸盒的外表面,下面哪一项能由它折叠而成?
优惠政策
最新回复
(
0
)