首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-11-27
34
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
Which of the following states takes the lead in guarding against ecological puffery of products with minimal environmental attributes?
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
细节题。短文指出According to the state’s court,“California seeks…with minimal environmental attributes”,随后Texas,Massachusetts,Minnesota,Tennessee,Connecticut,and Washington也争相效仿。所以可知Cali—fornia takes the lead in…environmental attributes.故选项C正确。
转载请注明原文地址:https://jikaoti.com/ti/HR9FFFFM
0
大学英语四级
相关试题推荐
Infuturetradethekeydevelopmenttowatchistherelationshipbetweentheindustrializedandthedevelopingnations.TheThir
A、Assistantmanager.B、Touroperator.C、Conferencecoordinator.D、Modelingagent.C事实细节题。女士要求男士为她讲解一下自己所应聘的职位的具体情况,由男士回答中的“作为会议协
Itdoesnotmeanasolutioncannotbefound,______(尽管我们承认问题的严重性).
Complainingaboutfaultygoodsorbadserviceisnevereasy.Ifsomethingyouhaveboughtis【B1】______,youareactuallynotask
A、Becausetheyhelpmakeagoodimpression.B、Becausetheyhelpcreateaniceatmosphere.C、Becausetheyhelpgetmorejobinfor
Whenyou’rethenewgirlatwork,youdoeverythinginyourpowertostayonyourbestbehavior.You【C1】______uptotheofficee
We’renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.Physical(1)_______,rawmaterial
We’renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.Physical(1)_______,rawmaterial
It’swellknownthatbiganimals,likepolarbears,aresensitivetoclimatechange.TheEarthwarms,polarice【B1】______,andt
Thegreatship,Titanic,sailedforNewYorkfromSouthamptononApril10th,1912.Shewascarrying1,316【C1】______andcrewof8
随机试题
A.低渗性脱水B.等渗性脱水C.高渗性脱水D.等容量性低钠血症E.等容量性高钠血症下丘脑受损患者易出现()。
我国《建筑法》规定,()分包单位将其承包的工程再分包。
当缩短工期,直接成本就会增加,但间接成本会减少。缩短工期的最终结果会使得成本增加。( )
该规划环评应以()内容为主。该规划环评应对问题与不确定性进行分析,包括()。
修建性详细规划采用的图纸比例一般不包括()
会计法对生成和提供会计资料所作的基本要求是:任何单位和个人()。
人民检察院自收到移送审查起诉的案件材料之日起()以内,应当告知犯罪嫌疑人有权委托辩护人。
在景区门票涨价广受质疑时,有些地方把景区的门票价格听证会当_______,但景区是一种特殊的商品,不仅牵涉当地百姓的利益,还直接影响外地游客利益。
第三次科技革命推动了国际经济的调整,表现在()。①加速了世界经济的一体化②缩小了发展中国家与发达国家的贫富差距③推动了国际产业的分工④导致了西方大国经济地位的调整
深度为7的完全二叉树中共有125个结点,则该完全二叉树中的叶子结点数为
最新回复
(
0
)