首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2017-02-17
26
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C4】
选项
A、perceptions
B、suggestions
C、demands
D、answers
答案
A
解析
上文提到品牌的作用在于向消费者提供产品信息(tell consumers...),所以空格词应与消费者的感受相关。A项perceptions“看法”符合语义逻辑。
转载请注明原文地址:https://jikaoti.com/ti/GEv7FFFM
0
考研英语一
相关试题推荐
Itwouldbeinterestingtodiscoverhowmanyyoungpeoplegotouniversitywithoutanyclearideaofwhattheyaregoingtodoa
Brandsarebasicallyapromise.Theytellconsumerswhatqualitytoexpectfroma【C1】______andshowoffitspersonality.Firmsi
Brandsarebasicallyapromise.Theytellconsumerswhatqualitytoexpectfroma【C1】______andshowoffitspersonality.Firmsi
Brandsarebasicallyapromise.Theytellconsumerswhatqualitytoexpectfroma【C1】______andshowoffitspersonality.Firmsi
IsStanfordstillauniversity?TheWallStreetJournalrecentlyreportedthatmorethanadozenstudentshaveleftschooltowo
Oldpeoplearealwayssayingthattheyoungarenotwhattheywere.Thesame【C1】______ismadefromgenerationtogenerationand
Oldpeoplearealwayssayingthattheyoungarenotwhattheywere.Thesame【C1】______ismadefromgenerationtogenerationand
Itisallverywelltoblametrafficjams,thecostofpetrolandthequickpaceofmodernlife,butmannersontheroadsarebe
Accordingtomyth,Rwanda’sancientlineofkingsdescendedfromamanwithsecretknowledge:Hecould【B1】______ordinaryrockin
Accordingtomyth,Rwanda’sancientlineofkingsdescendedfromamanwithsecretknowledge:Hecould【B1】______ordinaryrockin
随机试题
A.妊娠期间,咳嗽不已B.妊娠中晚期,孕妇出现肢体面目肿胀者C.妊娠期出现头晕目眩,状若眩晕者D.妊娠5~6个月后出现腹大异常,胸膈满闷者E.妊娠晚期出现眩晕头痛,突然昏不知人,两目上视,手足抽搐者子满是指
广州某国有公司总经理谢某于2000年5月20日,私自从单位所收货款中截留20万元购买地下六合彩。2000年5月27日,谢某中得大奖50万元。当日谢某归还单位20万元货款,并将其余30万元作为公司员工的福利发放给了全体公司员工。关于谢某的行为下列说法错误的是
下列各选项中,关于乡村公益事业用地使用权的内容及限制,不包括()。
根据巴塞尔委员会的规定,在风险报告中,为了提高商业银行透明度,信息应当具备哪些特征()。
一般资料:求助者,女性,56岁,本科学历,中学退休教师。求助者自述:我原来是中学老师,白天上课,晚上批作业,每天总要忙到十一二点才能休息。对身体健康有些忽视,但总体来说身体还可以。四十岁时曾发现子宫肌瘤,经过手术早已痊愈,心脑肝肾等重要器官都没什么
个体执行任务时追求成功的内在驱动力称为认识动机。()
案例:皮尔斯堡面粉公司营销观念的变化美国皮尔斯堡面粉公司(以下简称皮尔斯堡公司)成立于1869年。从成立到20世纪20年代以前,这家公司提出“本公司旨在制造面粉”的口号。因为在那个年代,人们的消费水平很低
战国七雄
“非公有制经济是我国社会主义市场经济的重要组成部分”与“非公有制经济是社会主义经济必要的和有益的补充”,这两种不同提法的区别在于______。
[*]
最新回复
(
0
)