首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
admin
2016-11-26
26
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations. McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China, Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Adding new restaurants.
B、Delivering food by bicycle.
C、Decorating exterior of restaurants.
D、Offering new type of ice-cream.
答案
B
解析
麦当劳为招徕顾客,提供多种便利性服务(compelling customer conveniences),包括麦当劳甜品窗(dessert windows)、自行车送外卖等服务,B项与录音内容相符。A项“新增餐馆”在录音中并无提及。录音中提到麦当劳在店外新增售卖雪糕等的窗口,而不是C项所说的“装修外观”。麦当劳新增的是甜品店,并无直接说明提供了雪糕新品,故D项错误。
转载请注明原文地址:https://jikaoti.com/ti/G8mFFFFM
0
大学英语六级
相关试题推荐
A、Shewouldrathernotinviteotherclubstojointhem.B、Theyshouldprepareextrarefreshments.C、Themembersoftheclubalwa
A、He’dliketoridewiththewoman.B、He’lltrytogetaridewithsomeoneelse.C、Healreadyhasaride.D、Hiscarhasalready
A、Theybelievethatexpensivedishesarenutritious.B、Theywanttotreattheirfriendswell.C、Theythinkthatexpensivedishes
A、Atthebeginning.B、Inthemiddle.C、Oneweekbeforetheend.D、Attheend.B下个星期五就是期中考试(midtermexam),可见,现在正处于一学期的中间,正确答案是B。
网上交流活跃是中国互联网发展的一大特点,论坛帖文(forumpost)、博客文章数量之大,在世界各国都是难以想象的。中围的网站十分注重为网民提供发表言论的服务,约80%的网站提供电子公告服务(BBS)。据抽样(sample)统计,每天人们通过论坛、新闻评
Forthispart,youareallowed30minutestowriteajobapplication.Youshouldwriteatleast150wordsfollowingtheoutline
CanthePCIndustryResurrectItself?[A]InternetDataCenter’s(IDC)recentreportstatedthatPCshipmentsdeclined13.9%lastq
BusinessIdeas[A]Whatmakesabusinessideagood?Haveyoueverthoughtyouhadagreatideaforabusinessbutdidn’tdoanyth
OnJobHoppingDirections:Forthispart,youareallowed30minutestowriteashortessayentitledOnJobHoppingbycommentin
Howmenfirstlearnedtoinventwordsisunknown,inotherwords,theoriginoflanguageisamystery.Allwereallyknowistha
随机试题
下列各项中。应列入利润表“资产减值损失”项目的有()。
某班有48位同学,教室里有6排,每排8个座位。若在每个周一早上班里同学按照如下要求换座位:①第一排同学换到最后一排,其他每排同学向前换一排;②最左边一列的同学换到最右边一列,其他每列同学向左换一列。那么坐在第一排最左边的同学经过_____后首次回到第一排最
A.MOPP方案B.CHOP方案C.DA方案D.VP方案治疗非霍奇金淋巴瘤
链霉素的叙述错误的是
全身强盲一阵挛性发作和失神发作合并发生时,药物治疗首选()
按照规定,()必须以招标、拍卖或者挂牌方式出让。
施工成本偏差分析可采用不同的表达方法,常用的有()
有的漫画家是自学成才的。所以,有的作家也是自学成才的。以下哪项如果为真,最能保证上述论证的成立?
A、 B、 C、 D、 A本题考查被动语态。本句的主句是nobody,表达被允许吸烟的意思,所以要用被动态。此处用allows是主动态的误用,因此选择A。改为isallowed。
Workingathomeinyournightclotheswhilesavinghundredsofdollarsmaysoundtoogoodtobetrue,butitisn’t.Moreandmore
最新回复
(
0
)