首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems t
admin
2015-10-20
24
问题
Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complexity, often called "feature creep," costs consumers time, but it also costs businesses money. Product returns in the U.S. cost a hundred billion dollars a year, and a recent study by Elke den Ouden, of Philips Electronics, found that at least half of returned products have nothing wrong with them. Consumers just couldn’t figure out how to use them. Companies now know a great deal about problems of usability and consumer behavior, so why is it that feature creep proves unstoppable?
In part, feature creep is the product of the so-called internal-audience problem: the people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what’s best for consumers. The engineers tend not to notice when more options make a product less usable. And marketing and sales departments see each additional feature as a new selling point, and a new way to lure customers.
You might think, then, that companies could avoid feature creep by just paying attention to what customers really want. But that’s where the trouble begins, because although consumers find overloaded gadgets unmanageable, they also find them attractive. It turns out that when we look at a new product in a store we tend to think that the more features there are, the better. It’s only once we get the product home and try to use it that we realize the virtues of simplicity.
It seems odd that we don’t anticipate feature fatigue and thus avoid it. But, as numerous studies have shown, people are not, in general, good at predicting what will make them happy in the future. As a result, we will pay more for more features because we systematically overestimate how often we’ll use them. We also overestimate our ability to figure out how a complicated product works.
The fact that buyers want bells and whistles but users want something clear and simple creates a peculiar problem for companies. A product that doesn’t have enough features may fail to catch our eye in the store. But a product with too many features is likely to annoy consumers and generate bad word of mouth, as BMW’s original iDrive system did.
In the first paragraph, the author mainly discusses
选项
A、the benefits brought by the advanced technology.
B、the recent study conducted by Elke den Ouden.
C、the loss incurred by the feature creep of technology.
D、many problems of usability known by the consumers.
答案
C
解析
主旨大意题,考查段落大意。根据题干定位到第一段。其中讲到随着科技的进步,产品的功能蔓延导致许多问题,故C项与之相符。
转载请注明原文地址:https://jikaoti.com/ti/FEe7FFFM
0
考研英语一
相关试题推荐
Itistheworld’sfourth-most-importantfoodcrop,aftermaize,wheatandrice.Itprovidesmorecalories,morequickly,usingl
TheinventionofirrigationismeaningfulbecauseitcouldhelptoWhichoffollowingtendstowarmtheclimate?
Researchersinvestigatingbrainsizeandmentalabilitysaytheirworkoffersevidencethateducationprotectsthemindfromthe
IfyoushouldmeetMr.WhiteorMrs.Black,tell______aboutthemeeting.
Peoplecangetemotionalaboutimmigration.BillO’Reilly,atalk-showhost,devotedarecentsegmenttothestoryofanillegal
Thesocialsciencesareflourishing.Asof2005,therewerealmosthalfamillionprofessionalsocialscientistsfromallfields
Withitsthemethat"Mindisthemasterweaver,"creatingourinnercharacterandoutercircum-stances,thebookAsaManThin
Withitsthemethat"Mindisthemasterweaver,"creatingourinnercharacterandoutercircum-stances,thebookAsaManThin
Nearlyeverybodycheats,butusuallyonlyalittle.ThatisoneofthethemesinDanAriely’snewbook"The(Honest)TruthAboutD
Atwork,asinlife,attractivewomengetalotofgoodlucks.Studieshaveshownthattheyaremorelikelytobe【B1】______than
随机试题
南岳公司委托江北造船公司建造船舶一艘。船舶交付使用时南岳公司尚欠江北公司费用200万元。南岳公司以该船舶抵押向银行贷款500万元。后该船舶不慎触礁,需修理费50万元,有多名船员受伤,需医药费等40万元。如以该船舶的价值清偿上述债务,下列哪些表述是正确的?
某项工程的总承包商甲公司和分包商乙公司由于在工程款支付问题上发生了纠纷,乙公司向仲裁机构申请仲裁。双方约定由3名仲裁员组成仲裁庭,但在选定首席仲裁员时,双方出现了分歧。那么关于本案中的首席仲裁员()。
石材幕墙金属骨架安装应重点注意( )。
根据新《商检法实施条例》的规定,将必须经商检机构检验的进口商品未报经检验而擅自销售或使用的,由商检机构没收违法所得,并处货值金额( )的罚款。
A公司的2005年度财务报表主要数据如下:该公司适用的所得税税率为40%,股利支付率为60%,假设债务资本均为5年期、分期付息平价债券。要求分别回答下列问题:(1)计算该公司2005年的可持续增长率。(2)假设A公司200
“近朱者赤,近墨者黑”强调的是()。
甲、乙、丙、丁四种物质中,甲、乙、丙均含有相同的某种元素,它们之间具有如下转化关系:下列有关物质的推断不正确的是()。
假如你是公司的领导,你有一个工作能力很强的下属,但他和其他同事关系不好。其他同事对他颇有微词,作为部门领导,你会怎么处理这件事?
在下列选项中,没有构成死循环的是()。
A、Itwillreducegovernmentrevenues.B、Itwillstimulatebusinessactivities.C、Itwillmainlybenefitthewealthy.D、Itwillc
最新回复
(
0
)