2. 外语
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th

admin2012-07-22  38
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
    But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
    The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
    While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
The last paragraph is mainly about______.
选项 A、the cost of advertising a product
B、the effect of advertisement on people’s lives
C、the benefits advertisement brings
D、various media for advertising products
答案C
解析 本句意为：“广告的益处”。第四段指出，广告在给生产者带来批量销售的方式的同时，也为消费者带来许多利益。本段第二、三、四句分别从产品价格、市场信息、传媒价格三方面说明了广告给消费者带来的利益。
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