首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th
admin
2012-07-22
38
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
The last paragraph is mainly about______.
选项
A、the cost of advertising a product
B、the effect of advertisement on people’s lives
C、the benefits advertisement brings
D、various media for advertising products
答案
C
解析
本句意为:“广告的益处”。第四段指出,广告在给生产者带来批量销售的方式的同时,也为消费者带来许多利益。本段第二、三、四句分别从产品价格、市场信息、传媒价格三方面说明了广告给消费者带来的利益。
转载请注明原文地址:https://jikaoti.com/ti/FCgMFFFM
0
专业英语四级
相关试题推荐
Today,theworldwidewebcanbeusedbothtosearchinformationandtomakeit【C1】______toothers.Information【C2】______on
Today,theworldwidewebcanbeusedbothtosearchinformationandtomakeit【C1】______toothers.Information【C2】______on
Accordingtothespeaker,thedry-cleaningstoreusedtobea______.
Tospendtheirleisuretime,Polishpeople______.
WhathashappenedtoTomazHumar?
Janethaseventuallydecidedtogoona
Americansbelievetimeisalimitedresource;theytrytoconserveandmanageit.PeopleintheU.S.often【C1】______seminarsor
WhatchangeshappenedattheAcademyAwards?
ThefunnylookingmanwhomthegirlmetonthestreetofPrincetonwas______AlbertEinstein.
Shoalsoffishareabletomoveandturninseamlessformationbyfollowingsimplerulesthatarelikethoseusedbycardrivers
随机试题
A.羊膜、叶状绒毛膜和底蜕膜B.合体滋养细胞C.胎儿肾上腺和胎儿肝脏D.胎膜E.脐带血
田某,男,2l周岁,因故意杀人被人民检察院起诉至某中级人民法院,中级人民法院审理该案作出判决后,被告人在法定期限内提起了上诉。在本案中,高级人民法院在组成合议庭的时候,下列正确的说法是:()
在非营利性生产单位总产出中,属于经常性费用的有()。
格式条款是当事人为了重复使用而预先拟订,并在订立合同时未与对方协商的条款。格式条款具有()条款之一的,不导致该合同条款无效。
账务处理程序,也称会计核算组织程序,常用的账务处理程序主要有()。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现出一定的规律性。
某公司网络DHCP服务器地址为192.168.0.2,192.168.0.6—192.168.0.254为其可分配IP地址,缺省网关的地址为192.168.0.1,DNS服务器地址为192.168.0.2。网络中某客户机上执行Ping命令的过程中,该客户机
MarawasgoingtostaywithherfriendFannyforthreedays.Aweekbeforehertrip,shecalledFannytotellherwhenthetrain
A、Stopbeingangryandforgive.B、Learntobesuccessful.C、Youchoosetobehappy.D、Makeyourmemorybetter.C短文最后提到,Matthews的
______fromthetopofthehill,thelakeisjustlikeamirror.
最新回复
(
0
)