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  3. On-line Service Twitter In September 2008, Twitter co-founder Biz Stone said the company never met to hammer out business mo

On-line Service Twitter In September 2008, Twitter co-founder Biz Stone said the company never met to hammer out business mo

admin2014-06-13  37
问题                         On-line Service Twitter
    In September 2008, Twitter co-founder Biz Stone said the company never met to hammer out business model. No brainstorming sessions; no scribblings on a white board; the entire site would go down for hours at a time. Stone and his team were far too busy combating the site’s recurring problems to worry about how it would eventually support itself. It appears that over the past year and a half. Twitter has managed to schedule a few meetings. On Tuesday, it announced and outlined its strategy to make money.
    The main point is Twitter’s decision to mask its ads as actual tweets. Rather than seeing a big, glossy image advertising a Frappuccino, users will see a sponsored Starbucks tweet that hypes the latest Frappuccino flavor. It’s admittedly a small difference, but it’s one that allows Twitter to be true to the past three years of its development while setting a course for the next three years.
    Self-promotion is always what Twitter has done best. Professionals fill their feeds with links to their own work. Amateurs respond with mundane advertisements for themselves. Companies, threatened by all of this self-branding, have responded in kind. Some businesses have hundreds of followers; no matter the follower count, every tweet is a shill.
    Facebook has proved how hard it is to advertise against a social network. The concern is that if Twitter becomes too much of a social network—and not enough of an aggregator it will run into the same problem. In the end, the same advertising principles that exist online exist offline.
    Twitter is convinced the way it can make sure its ads work is by making sure they’re "resonant". That word was all over Twitter’s ad announcement, and it’s sure to become a new buzzword for the Web. Twitter’s general principle is that it’s going to display only ads that users like the ones that resonate. It’s great in theory, impossible to do in practice. If Starbucks is spending hundreds of thousands of dollars on Twitter ads but its Twitter ads are terrible, is Twitter really going to tell Starbucks to take back its money?
What can be inferred from the passage?
选项 A、Twitter would like to make the word "resonant" a popular buzzword.
B、The ads that are resonated by most users are the best ones.
C、Twitter’s "resonant" strategy is proved to be successful.
D、Companies may run a risk if they pay for Twitter’s ads.
答案D
解析 推理判断题。由文章第5段最后一句If Starbucks is spending hundreds of thousands ofdollars on Twitter ads but its Twitter ads are lousy，is Twitter really going to tell Starbucks totake back its money?可知，在推特公司做广告，可能会有风险。
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