首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
admin
2015-12-31
27
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock—these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
What do Time Warner and Matsushita have in common?
选项
A、They both belong to Rupert Murdoch.
B、They are both big American media corporations.
C、They are both outlets of differing viewpoints and innovative ideas.
D、They both own several different but related media businesses.
答案
D
解析
本题是一道具体细节题。问时代华纳公司和松下公司有什么相似之处。利用查阅式阅读法,我们发现文章第一段指出,传媒公司目前最引人注目的趋势是“纵向结合”——它们企图同时控制传媒业中的几个相关环节,使之相互促进。例如,时代华纳公司除了出版杂志和书籍之外还拥有HBO、华纳电影制片公司、遍布美国的有线电视网以及CNN。日本的松下公司拥有MCA唱片公司、全球制作室电影制片公司并制造广播影视设备。因此,本题的正确答案应是D“它们都拥有几种不同但又相关的传媒业公司业务”。
转载请注明原文地址:https://jikaoti.com/ti/EYIYFFFM
0
在职攻硕英语联考
相关试题推荐
FreeschoolsareflourishingintheUK.Morethan400freeschoolshaveeitheropenedorbeenapprovedtoopenacrossEngland【C1
Inthisresearch,theclinicaldataon150patientswithhypertensionwas______studied.
Patientsin_____conditionareusuallykeptinICUsandmonitoredbyvariousinstruments.
Aterminallyillpatientisonewho______.Theattitudeofthewritertowardeuthanasiais______.
Aterminallyillpatientisonewho______.TheprinciplejustifyingpassiveeuthanasiainEuropeisthatterminallyillpatien
Ithasalwaysbeenthe______ofourcompanytoencourageworkerstotakepartinsocialactivities.
Man:I’mexhausted.Istayedupthewholenightstudyingformymidtermmathexam.Woman:Butwhydoyoualwayswaituntilthel
I______myeyesroundtheroombutsawnothingunusual.
Manycriticsofthecurrentwelfaresystemarguethatexistingwelfareregulationsfosterfamilyinstability.Theymaintainthat
随机试题
我国现有的股份制商业银行的股本结构以()为主。
某女,15岁。煤气中毒,经过积极抢救后苏醒,2天后又出现神志不清,右侧肢体偏瘫,体温、血压正常,两肺呼吸音粗。进一步治疗首选
在中药的七情配伍中,具有减毒作用的配伍是
患者,男性,52岁。肝硬化,大量腹水。入院后给予利尿剂治疗,腹水量明显减少,但患者出现了淡漠少言、反应迟钝、言语不清等症状。若此时给患者做脑电图检查,最可能的改变是
患者,女性,70岁,护士巡视时发现其突然意识丧失伴抽搐,呼吸断续,瞳孔散大,在对其进行心肺复苏时。胸外按压与人工呼吸的比例应为
为了及时编制会计报表,会计人员可以提前结账,也可以延后记账。( )
短期内必补是()的特征。
下表中列出了几种限制酶识别序列及其切割位点,图1、图2中箭头表示相关限制酶的酶切位点。请回答下列问题:用图中的质粒和外源DNA构建重组质粒,不能使用SmaⅠ切割,原因是______。
产业用品市场营销的主要促销工具是()。
利用逐点插入建立序列(50,72,43,85,75,20,35,45,65,30)对应的二叉排序树以后,要查找元素30进行元素间的比较次数是()。
最新回复
(
0
)