首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
admin
2015-07-13
26
问题
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the OECD.In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler’s creation.
Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection.
The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times’ foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer: a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta, Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.
According to the author, the Los Angeles Times’ failure is due to its _____.
选项
A、focus on foreign report
B、lack of unique features
C、ignorance of wire service
D、ignorance of complaints
答案
B
解析
因果细节题。作者在第四段中分析了Los Angeles Times这类报纸失败的原因是they do little that is distinctive,即缺乏特色,所以正确选项为B项。
转载请注明原文地址:https://jikaoti.com/ti/E9FRFFFM
0
考研英语一
相关试题推荐
Thedifferencesinlivingstandardsaroundtheworldarevast.In1993,theaverageAmericanhadanincomeofabout$25,000.In
Thedifferencesinlivingstandardsaroundtheworldarevast.In1993,theaverageAmericanhadanincomeofabout$25,000.In
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
TheAmericaneconomyisgrowing,accordingtothemostrecentstatistics,atthehighrateof7%,andisinthemiddleofthel
Inthepast,Americancollegesanduniversitieswerecreatedtoserveadualpurposetoadvancelearningandtoofferachancet
Successfulbusinessestendtocontinueimplementingtheideasthatmadethemsuccessful.Butinarapidlychangingworld,ideas
随机试题
经营审核
下列关于合营企业的表述正确的是:()
按照现行制度规定,不可作为应收账款入账金额的项目是( )。
当国际收支出现逆差时,可以采取的货币政策措施有()。
个体工商户对外承担()。
什么是代理问题?简述委托代理关系下的激励约束机制的设计。
设∑为球面x2+y2+z2=R2,cosα,cosβ,cosγ为该球面外法线向量的方向余弦,则(x3cosα+y3cosβ+z3cosγ)ds等于()
TokenBus局域网中的令牌是一种特殊结构的控制帧,它用来控制结点对总线的【 】。
A、y*y>xAnd10<=xB、Sqr(y)>xAndx>=10C、Sqr(y)>xOrx<=10D、y*y>xOrx>=10ASqr(x)是平方根函数,所以选项B)、C)不正确。An
Thetaxidriverwasamaninhislatethirties.Hepickedmeupand【C1】______metomyplace.Iusuallyliketohavebrief【C2】___
最新回复
(
0
)