首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
35
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M2】
选项
答案
relocation—allocation
解析
词汇错误。此处考查形近词的辨析。relocation意为“再分配,重新安置”,allocation意为“分配,安置”。此处并没有提到“再”分配.且根据上句动词allocated的提示.可知这里应改成allocation。这句话的意思是“这样的分配取决于很多因素,如具体的销售目标、市场和竞争状况以及品牌所处的生命周期阶段。”
转载请注明原文地址:https://jikaoti.com/ti/D1eMFFFM
0
专业英语八级
相关试题推荐
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—we
TheDifferencesBetweenAmericanandBritishEnglishI.IntroductionAmericanEnglishandBritishEnglish:two【B1】______ofEngli
ThePurposeofLiteraryAnalysisI.Introduction—makingreadersappreciate【B1】______ofliteraryworks【B1】______—relatinglit
LanguageContextandEnglishTeachingI.Themeaningsoflanguagecontext1.Generallyspeaking:itcanbedividedintosituati
Youarewhatyoueat,orsothesayinggoes.ButRichardWrangham,ofHarvardUniversity,believesthatthisistrueinamorep
Oneoftheobviousproblemswithpredictingthefutureeffectsofclimatechangeisthattheyhaven’thappened.Thismakesclima
Thestudyofhowspeakersofalanguageusesentencestoeffectsuccessfulcommunicationiscalled
Honestyisnotaproblemonlyinthesphereofoursocialengagements.Honestyisalsoimportantpsychologically,asregardsour
Stoppingcigarettesmokinghasbecomeabigproblemforallgovernments.Indemocraticcountries,theeconomicstrengthofthe
Stoppingcigarettesmokinghasbecomeabigproblemforallgovernments.Indemocraticcountries,theeconomicstrengthofthe
随机试题
对于习惯性流产患者,下列护理措施错误的是
寒邪的致病特点是
下列关于挖坑灌砂法测定压实度试验方法的说法中,正确的是()。
根据《水利水电工程标准施工招标文件》,按合同规定支付价款系()的主要义务和责任。
我国《建设工程工程量清单计价规范》中的综合单价是指完成一个规定计量单位项目所需的人工费、材料费、机械使用费、管理费和利润,并考虑()因素。
岭南类型园林造园条件比南、北方园林都好。()
马克思主义哲学的实践性、真理性与阶级性是有机统一的。()
某网站向CA申请了数字证书,用户通过()来验证网站的真伪。
若变量都已正确说明,则以下程序段()。#include<stdio.h>main(){inta=8;intb=6;printf(a>b?"&&&a=%d":"!!!b=%d",a,B);}
Thehallwassupportedbysixthick______.
最新回复
(
0
)