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  3. Artists routinely mock businesspeople as money-obsessed bores. Or worse. Many business people, for their part, assume that artis

Artists routinely mock businesspeople as money-obsessed bores. Or worse. Many business people, for their part, assume that artis

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问题     Artists routinely mock businesspeople as money-obsessed bores. Or worse. Many business people, for their part, assume that artists are a bunch of pretentious wasters. Bosses may stick a few modernist paintings on their boardroom walls. But they seldom take the arts seriously as a source of inspiration.
    The bias starts at business school, where "hard" things such as numbers and case studies rule. It is reinforced by everyday experience. Bosses constantly remind their underlings that if you can’t count it, it doesn’t count. Manager’s reading habits often reflect this no nonsense attitude. Few read deeply about art. The Art of the Deal by Donald Trump does not count; nor does Sun Tzu’s The Art of War. Some popular business books rejoice in their vulgarism: consider Wess Robert’s Leadership Secrets of Attila the Hun.
    But lately there are welcome signs of a thaw on the business side of the great cultural divide. Business presses are publishing a series of books such as The Fine Art of Success, by Jamie Anderson. Business schools such as the Rotman School of Management at the University of Toronto are trying to learn from the arts.
    Mr Anderson points out that many artists have also been superb entrepreneurs. Damien Hirst was e-ven more enterprising. He not only realised that nouveau-riche collectors would pay extraordinary sums for dead cows and jewel-encrusted skulls. He upturned the art world by selling his work directly through Sotheby’s, an auction house. Whatever they think of his work, businesspeople cannot help admiring a man who parted art-lovers from ￡70. 5m on the day that Lehman Brothers collapsed.
    Studying the arts can help businesspeople communicate more eloquently. Most bosses spend a huge amount of time "messaging" and "reaching out", yet few are much good at it. Their prose is larded with cliches and garbled with gobbledegook. Half an hour with George Orwell’s Why I Write would work wonders.
    Studying the arts can also help companies learn how to manage bright people. Rob Goffee of the London Business School points out that today’s most productive companies are dominated by what they call "clevers", who are the devil to manage. They hate being told what to do by managers, whom they regard as dullards. They refuse to submit to performance reviews. In short, they are prima donnas. The arts world has centuries of experience in managing such difficult people. Publishers coax books out of authors. Directors persuade actresses to cooperate with actors they hate. Their tips might be worth hearing.
    Studying the art world might even hold out the biggest prize of all-helping business become more innovative. Companies are scouring the world for new ideas. In their quest for creativity, they surely have something to learn from the creative industries. Look at how modern artists adapted to the arrival of photography, a technology that could have made them redundant, or how J. K. Rowling(the creator of Harry Potter)kept trying even when publishers rejected her novel.
Which hook might be thought by the author as having the least value?
选项 A、The Art of War.
B、Leadership Secrets of Attila the Hun.
C、The Fine Art of Success.
D、Why I Write.
答案B
解析 第二段指出：商人们习惯于只重视可量化的东西，故看不起艺术。因此鲜有管理者能够深入阅读艺术书籍，《孙子兵法》被他们认为是无意义的艺术作品。可见，在作者眼中，《孙子兵法》对商人颇有价值。本段末指出，商人虽然不会深入阅读艺术书籍，可是却会去读粗俗易懂的《阿蒂拉的领导诀窍》，由此可知，作者认为《阿蒂拉的领导诀窍》的价值其实并不大。第三段第一句指出最近商业领域开始向艺术学习，接着指出商业出版社出版了包括《成功的艺术》在内的一系列书籍予以说明。可见，作者认为《成功的艺术》一书归属于真正的艺术作品。第五段中作者指出，仅仅花半个小时阅读《我为什么写作》就会创造奇迹：使欠缺交流技能的老板们的口才大为提升，可见作者充分肯定了该书的价值。综合上述分析可知，作者认为价值最低的作品为《阿蒂拉的领导诀窍》，本题答案为[B]选项。
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